Marketing Communications Specialist

National Trust; Swindon; Hybrid; GBP 37,500 - 47,500; Full time

Benefits offered by this job

Substantial pension scheme

Free entry to National Trust places

Season ticket loan

EV car lease scheme

Gym and shopping discounts

Holiday allowance up to 32 days

Flexible working arrangements

Employee assistance programme

Free parking at most Trust places

Job summary

An environmental and heritage organization is seeking a Direct Communications Executive to manage marketing campaigns. The role involves using Salesforce Marketing Cloud for workflow design and delivering over 6 million communications monthly. Ideal candidates will possess strong technical, data, and communication skills. The position offers a competitive salary and the possibility for flexible working arrangements while requiring attendance at the Swindon office for part of the week.

Qualifications

• Knowledge of implementation and configuration of Salesforce Marketing Cloud.
• Familiarity with manipulation of customer data.
• Experience in delivering campaigns in relevant tools.

Responsibilities

• Design and develop workflows with Salesforce Marketing Cloud.
• Deliver 6 million email and direct mail communications monthly.
• Use campaign optimization techniques to improve workflow.

Skills

Salesforce Marketing Cloud

Data manipulation in relational databases

Troubleshooting technical issues

Delivering personalised experiences

Communication and collaboration

Tools

Salesforce Marketing Cloud

Adobe Campaign

Pardot

Job description

Our National Trust is a leading environmental and heritage organisation.

Summary

We’re looking for a Direct Communications Executive to join our Customer Journeys team. You’ll build and deliver our direct communication and marketing campaigns using our automation and data platforms, Salesforce Marketing Cloud, Marketing Cloud Personalisation and Salesforce Data Cloud.

You’ll use your technical, data and coding skills to shape and deliver targeted, personalised, and relevant marketing communication journeys to our supporters within our emails and across our website.

Salary: Base salary £37,500 with a £10,000 reviewable market supplement.

What it’s like to work here

Reporting into our Senior Marketing Automation Manager you’ll be part of a team of marketing automation specialists, within the Customer Journeys team.

Customer Journeys at the National Trust are at the heart of relationships between places and people. We work to understand the behaviours and motivations of our members, visitors and supporters so we can inspire meaningful connections and encourage our supporters to visit, join, donate and volunteer.

Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You’ll be required to work at a National Trust location for 40–60% of your working week.

What you’ll be doing

As a Direct Communications Executive, you’ll design and develop workflows with Salesforce Marketing Cloud, Data Cloud and Marketing Cloud Personalisation and be responsible for the successful delivery of 6 million email and direct mail communications monthly as well as deploying personalised experiences on our website.

Using your technical and data skills, you’ll build robust, repeatable campaigns, journeys and personalised experiences with a focus on accuracy and compliance.

Working in an agile environment, you’ll support our Membership and Fundraising teams to embed best practice. Using campaign optimisation and measurement techniques, you’ll translate data briefs into campaign workflows that include customised segmentation, A/B testing, personalisation and tracking logic.

Who we’re looking for

Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:

• Knowledge of the implementation and configuration of Salesforce Marketing Cloud.
• Familiarity with manipulation of customer data within a relational database.
• Ability to troubleshoot and resolve technical or data issues related to the set up or delivery of marketing campaigns.
• Experience of setting up and delivering campaigns in Salesforce Marketing Cloud, or similar tools such as Adobe Campaign or Pardot.

Additional criteria for all other applicants

• Experience of delivering personalised experiences across both email and web.
• Understanding of data protection legislation and its practical application in direct marketing.
• Understanding of digital customer journeys.
• Communication and collaboration skills.
• Adept at dealing with change.

The package

We’re working hard to create an inclusive culture, where everyone feels they belong. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary.
• Free entry to National Trust places for you, a guest and your children (under 18).
• Season ticket loan.
• EV car lease scheme.
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts.
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible.
• Employee assistance programme.
• Free parking at most Trust places.

Click here to find out more about the benefits we offer to support you.

How to apply

Closing Date: 7 December 2025.

If you need any help with your application, i.e. due to technical difficulties, please call us on 0370 240 0274 or email us at [e-mail].

If you require an adjustment to the application process, for example due to disability or medical condition, please call us on 0370 240 0274 or email us at [e-mail] and we’ll support you as best as we can.

The National Trust celebrates diversity and is committed to creating a fair and equal society, free from discrimination. You can read more about our commitment to inclusion and diversity here.

Safeguarding Statement

The National Trust is committed to a safe recruitment process to help the organisation attract and appoint the right staff/volunteer for the role and responsibilities as set out in the vacancy advert. We will not accept applicants who are not suitable to work with children, young people or adults at risk. If you have any questions around your suitability for this vacancy, please contact the people service centre.

Please note we reserve the right to close this advert early and therefore we encourage you to apply for this position early.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing, Public Relations, Writing/Editing

Industries: Non‑profit Organizations, Marketing Services