Marketing Automation Manager - HubSpot

Salt; Manchester; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Salt in Manchester is seeking a hands-on Marketing Ops Specialist to own the tech, data and automation driving our B2B marketing. You’ll centre HubSpot, build nurture programmes, optimise deliverability and introduce AI-powered automation to cut manual work while increasing quality.

You’ll work in a hybrid setup, collaborating closely with sales to capture, track and route leads and continuously improve lifecycle journeys across prospects and customers.

Qualifications

• Hands-on HubSpot admin across CRM and Marketing Hub.
• Proven track record building B2B email journeys driving pipeline.
• Practical AI experience automating workflows with measurable results.
• Marketing operations experience in a SaaS/B2B environment.
• Familiarity with HubSpot–Salesforce integration is a bonus.

Responsibilities

• Own and develop the marketing tech stack, with HubSpot at the centre - workflows, lifecycle stages, scoring, integrations and new tools
• Plan, build and optimise email nurture programmes for prospects and customers, including segmentation, testing and personalisation
• Look after deliverability and domain health, keeping sender reputation strong
• Introduce AI-powered automation that cuts manual work and lifts quality, and set clear guidelines for how the team uses it
• Make sure leads are captured, tracked and routed properly, working with sales to improve lead quality

Skills

HubSpot admin

Email journey design

AI automation

Marketing operations

Salesforce integration (bonus)

Tools

HubSpot

Salesforce

Job description

Manchester / Hybrid - 2 days per week in the office

We're partnering with a fast-growing B2B software business that's scaling its marketing function and needs someone to own the tech, data and automation behind it. This is a hands‑on role with genuine scope to build things your way, from smarter nurture programmes to practical AI that saves the team time.

What You'll Do

• Own and develop the marketing tech stack, with HubSpot at the centre - workflows, lifecycle stages, scoring, integrations and new tools
• Plan, build and optimise email nurture programmes for prospects and customers, including segmentation, testing and personalisation
• Look after deliverability and domain health, keeping sender reputation strong
• Introduce AI-powered automation that cuts manual work and lifts quality, and set clear guidelines for how the team uses it
• Make sure leads are captured, tracked and routed properly, working with sales to improve lead quality

You’ll Bring

• Strong hands‑on HubSpot admin experience across CRM and Marketing Hub
• A track record building B2B email journeys and showing how they drive pipeline
• Practical experience using AI to automate workflows, with clear examples of the results
• Marketing operations experience within a B2B software or SaaS environment
• Salesforce experience, particularly a HubSpot-Salesforce integration, is a bonus