Digital Marketing Manager - HubSpot - PropTech

Salt; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A scaling PropTech company in Greater London is seeking a Marketing Manager with robust HubSpot expertise to drive automation and optimize customer engagement. This hands-on role involves improving demand generation, boosting lead-to-occupancy conversions, and managing a multi-channel digital marketing strategy. If you have a strong background in marketing automation and performance marketing, we encourage you to apply. This opportunity promises to deliver impactful results in a fast-paced environment.

Qualifications

• Hands-on experience with HubSpot is essential.
• Proven track record in marketing automation and lead management.
• Experience with digital performance marketing across various channels.

Responsibilities

• Own and optimise HubSpot workflows and automation.
• Build automated nurture journeys to improve conversions.
• Lead multi-channel digital performance activities.

Skills

HubSpot expertise

Marketing automation

Performance marketing

Job description

Sector: PropTech

A scaling PropTech business has recently implemented HubSpot and is now looking for a Marketing Manager with strong HubSpot expertise to take ownership of the platform and build a best‑in‑class automation engine.

This is a hands‑on, commercially focused role responsible for driving qualified demand, improving lead‑to‑occupancy conversion, and optimising the full customer journey through smart use of CRM and automation.

Key Responsibilities

• Own and optimise HubSpot (workflows, automation, lead scoring, segmentation, reporting)
• Build and refine automated nurture journeys to improve MQL → booking conversion
• Lead multi‑channel digital performance activity (SEO/SEM, paid social, display, email/SMS)
• Improve CPL, CAC and overall funnel performance
• Deliver clear performance reporting to senior leadership
• Collaborate closely with Sales and Operations to maximise occupancy and NOI

Ideal Background

• Strong, hands‑on HubSpot experience (essential)
• Proven track record in marketing automation and lead management
• Performance marketing experience across digital channels