Marketing Automation Lead - HubSpot & AI-Driven Nurture

Salt; Manchester; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Salt in Manchester is seeking a hands-on Marketing Ops Specialist to own the tech, data and automation driving our B2B marketing. You’ll centre HubSpot, build nurture programmes, optimise deliverability and introduce AI-powered automation to cut manual work while increasing quality.

You’ll work in a hybrid setup, collaborating closely with sales to capture, track and route leads and continuously improve lifecycle journeys across prospects and customers.

Qualifications

• Hands-on HubSpot admin across CRM and Marketing Hub.
• Proven track record building B2B email journeys driving pipeline.
• Practical AI experience automating workflows with measurable results.
• Marketing operations experience in a SaaS/B2B environment.
• Familiarity with HubSpot–Salesforce integration is a bonus.

Responsibilities

• Own and develop the marketing tech stack, with HubSpot at the centre - workflows, lifecycle stages, scoring, integrations and new tools
• Plan, build and optimise email nurture programmes for prospects and customers, including segmentation, testing and personalisation
• Look after deliverability and domain health, keeping sender reputation strong
• Introduce AI-powered automation that cuts manual work and lifts quality, and set clear guidelines for how the team uses it
• Make sure leads are captured, tracked and routed properly, working with sales to improve lead quality

Skills

HubSpot admin

Email journey design

AI automation

Marketing operations

Salesforce integration (bonus)

Tools

HubSpot

Salesforce

Job description

Salt in Manchester is seeking a hands-on Marketing Ops Specialist to own the tech, data and automation driving our B2B marketing. You’ll centre HubSpot, build nurture programmes, optimise deliverability and introduce AI-powered automation to cut manual work while increasing quality.

You’ll work in a hybrid setup, collaborating closely with sales to capture, track and route leads and continuously improve lifecycle journeys across prospects and customers.