Marketing Automation Manager

Softcat; Marlow; Hybrid; GBP 52,000 - 70,000; Full time

Job summary

Softcat is seeking a Marketo Specialist to own day-to-day operation, optimisation and evolution of Adobe Marketo Engage across the business. You will partner with Digital, Go-to-market, CRM and Data teams to track marketing performance from campaigns to pipeline and revenue.

Key responsibilities include building campaigns, lead scoring, lifecycle models and reporting, with close collaboration across Marketing, Sales and Operations.

Qualifications

• Extensive hands-on experience administering Adobe Marketo Engage and strong knowledge of its core functionality.

Responsibilities

• Build, manage and optimise campaigns, nurture journeys, automated workflows and behavioural communications in Adobe Marketo Engage.
• Own Marketo administration, governance, programme structures, lead scoring, lifecycle models, forms, landing pages and operational processes.
• Develop reporting and dashboards to measure campaign performance, engagement, pipeline and ROI.
• Monitor Marketo and Dynamics 365 integrations, working with CRM and technical teams to resolve data and system issues.
• Partner with Marketing, Sales and Operations teams, providing guidance on automation, audience strategy, measurement and platform capabilities.
• Identify opportunities to improve automation, efficiency and campaign performance while supporting the ongoing development of marketing operations.

Skills

Marketo Admin

Lead Scoring

Dynamics 365

Power BI

Stakeholder Mgmt

Autonomy

Tools

Adobe Marketo Engage

Microsoft Dynamics 365

Power BI

Job description

Would you like to kick start your career in a supportive, collaborative and innovative company?

Do you enjoy working as part of an enthusiastic, passionate, and collaborative team?

Join our Marketing Team

The story of Softcat is one driven by an unprecedented ‘people first' culture that celebrates talent, champions potential, and delivers customer-centric technology solutions that support business ambitions. The marketing function sits at the heart of Softcat's future market expansion and is accountable for partner marketing, communications, events, promotions, digital, campaign, creative and performance marketing.

Success. The Softcat Way.

Softcat is one of the UK's leading technology solutions businesses and a FTSE 250 company. We believe that everyone deserves the chance to grow, succeed and make a real impact. Our people are at the heart of everything we do, and we've built a culture where collaboration, learning and innovation thrive.

Drive smarter marketing through automation, data and insight.

As a Marketo Specialist, you will own the day-to-day operation, optimisation and evolution of Adobe Marketo Engage across Softcat. Acting as the platform expert, you will support campaign teams in delivering effective marketing programmes while maintaining data quality, governance, reporting accuracy and operational excellence. You will also collaborate with Digital, Go-to-market, CRM and Data teams to track marketing performance through to pipeline and revenue, providing clear insight into campaign ROI and business impact.

As Marketo Specialist, you will:

• Build, manage and optimise campaigns, nurture journeys, automated workflows and behavioural communications in Adobe Marketo Engage.
• Own Marketo administration, governance, programme structures, lead scoring, lifecycle models, forms, landing pages and operational processes.
• Develop reporting and dashboards to measure campaign performance, engagement, pipeline contribution and ROI.
• Monitor Marketo and Microsoft Dynamics 365 integrations, working with CRM and technical teams to resolve data and system issues.
• Partner with Marketing, Sales and Operations teams, providing guidance on automation, audience strategy, measurement and platform capabilities.
• Identify opportunities to improve automation, efficiency and campaign performance while supporting the ongoing development of marketing operations.

We'd love you to have

• Extensive hands‑on experience administering Adobe Marketo Engage and strong knowledge of its core functionality.
• Proven experience building automated nurture and demand generation programmes, with strong knowledge of lead management, lifecycle and scoring.
• Experience working with CRM platforms, particularly Microsoft Dynamics 365, and integrated marketing technology ecosystems.
• Strong analytical skills with experience in campaign, pipeline and ROI reporting; Power BI experience is desirable.
• Excellent communication and stakeholder management skills, with the ability to work effectively across Marketing, Sales and Operations.
• Highly organised, detail‑oriented and proactive, with strong problem‑solving skills and the ability to work autonomously. B2B technology experience and Marketo certification are desirable.

We also acknowledge that the confidence gap and imposter syndrome are a real thing and can get in the way of us meeting fantastic talent, so

Work in a way that works for you

We recognise that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Hybrid working - 3 days in the office and 2 days working from home
• Working flexible hours - flexing the times you start and finish during the day
• Flexibility around school pick up and drop offs

Working with us

Wherever you work, we want you to experience the freedom and autonomy to realise your potential. You will feel supported by a team that celebrates individuality, encourages different perspectives, and embraces every background.

If you have a disability or neurodiversity, we can provide support or adjustments that you may need throughout our recruitment process or any mitigating circumstance you wish for us to consider. Any information you share on your application will be treated in confidence. You can find out more about life at Softcat and our commitments to diversity and inclusion at jobs.softcat.com/jobs/our-culture/

Here at Softcat, we don't prohibit the use of AI (artificial intelligence) in our application process, as we understand how far it can go to creating a truly equitable candidate experience. That being said, as a culture-driven organisation, we believe that the genuine essence of each person is what truly matters, so we highly encourage you to be as authentically you as possible when submitting your application to showcase your true and whole self.