Lifecycle Marketing & AI Automation Lead

Fastmarkets; England; On-site; GBP 110,000 - 150,000; Full time

Job summary

Fastmarkets is seeking a commercially minded, technically fluent leader to build the next generation of customer lifecycle marketing and accelerate AI adoption across the marketing function.

You will own our customer lifecycle strategy and marketing automation roadmap, translating signals into better journeys, propositions and decisions. This is a strategic, hands‑on builder role with scope to prototype, deploy AI agents and integrations.

Qualifications

• Significant experience leading B2B marketing automation and lifecycle programmes.
• Deep hands-on Marketo expertise including campaigns, lead management and Salesforce integration.
• Strong Salesforce knowledge across campaigns, leads, contacts and reporting.
• Experience designing complex customer journeys with measurable results.

Responsibilities

• Own and evolve lifecycle marketing strategy across acquisition, onboarding, adoption, engagement, renewal and advocacy.
• Design and optimize customer journeys using behavioural, commercial and product-usage data.
• Lead marketing automation and AI-enabled workflows and integrations.
• Partner with Marketing, Technology and Data teams to deliver scalable solutions.

Skills

B2B marketing automation

Lifecycle marketing

Marketo expertise

Salesforce knowledge

AI in marketing

Tools

Marketo

Salesforce

Job description

Fastmarkets is seeking a commercially minded, technically fluent leader to build the next generation of customer lifecycle marketing and accelerate AI adoption across the marketing function.

You will own our customer lifecycle strategy and marketing automation roadmap, translating signals into better journeys, propositions and decisions. This is a strategic, hands‑on builder role with scope to prototype, deploy AI agents and integrations.