Marketing Analytics & Growth Lead

Alzheimer's Research UK

Great Abington

Hybride

GBP 65 000 - 90 000

Plein temps

Il y a 16 heures

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Avantages offerts par ce poste

Flexible working

Office-based 2 days/week

Office at Great Abington

Résumé du poste

Alzheimer’s Research UK is seeking a Marketing Analytics Manager to lead the organisation’s approach to measuring and optimising marketing performance. You will collaborate with Marketing, Fundraising, Finance, Digital and Data teams to turn data into actionable insights that inform strategic decisions.

You will develop performance frameworks, KPIs and forecasting methods to support investment decisions, growth and accountability.

Qualifications

Experience influencing senior stakeholders through evidence-based insights and recommendations.
Extensive experience analysing marketing performance, audience and financial data across channels.
Experience developing and owning performance measurement frameworks, KPIs and reporting.
Experience identifying opportunities for optimisation and influencing changes that improve ROl.
Experience translating audience insight into practical recommendations for campaign planning.

Responsabilités

Develop and deliver ARUK's approach to marketing effectiveness measurement across channels and campaigns.
Manage and enhance marketing performance dashboards and reporting processes.
Evaluate investment performance and provide recommendations to improve ROI and resource allocation.
Develop performance frameworks, KPIs and forecasting approaches for strategic decision-making.
Translate audience and market insight into practical recommendations for campaign planning.