Marketing Analytics Lead – Insights & Growth

Mackenzie Jones Limited; East Hagbourne; On-site; GBP 55,000 - 60,000; Full time

Benefits offered by this job

Benefits package

Annual bonus (pro rata)

Job summary

Mackenzie Jones Limited is seeking a Marketing Analytics Manager to translate Marketing, Customer and Sales data into actionable commercial insights. You will partner with UK and global teams, design dashboards, and drive data-informed decisions to improve commercial performance.

The role focuses on business-facing analytics, requiring proactive stakeholder engagement, strong communication, and hands-on analytics across channels, campaigns and customer behavior.

Qualifications

• Proven experience within Marketing Analytics, Insights or Digital Analytics.
• Creative, inquisitive, proactive and commercially minded, with the confidence to challenge thinking, identify opportunities and recommend improvements.
• Strong experience analysing Marketing, Customer & Sales Data, translating findings into actionable commercial recommendations.
• Hands-on experience with Power BI, Tableau or Alteryx.
• Google Analytics knowledge and a good understanding of SQL.
• Experience analysing Marketing Campaigns, Customer Behaviour, Segmentation & Performance Metrics.
• Strong Business Partnering & Stakeholder Management experience, ideally working closely with Marketing & Sales Teams.
• Excellent communication, presentation and interpersonal skills, with the ability to engage and influence stakeholders.
• Ability to work independently, manage priorities and make an immediate contribution.
• Python, R, BigQuery & Google Tag Manager.
• Marketing Cloud, Sprinklr & Contentsquare.
• Improving Marketing Reporting, Data Quality & Analytics Processes.
• Experience supporting UK & International Projects.

Responsibilities

• Marketing Analytics & Insights: Analyse Marketing, Customer & Sales Data, identifying trends, opportunities and actionable insights to improve Commercial Performance.
• Business Partnering: Proactively engage with UK & Global Marketing & Sales Teams, understanding business challenges, identifying opportunities and influencing data-driven decisions.
• Reporting & Dashboards: Design, develop and optimise Dashboards, Reports & KPIs, translating complex data into clear, meaningful recommendations.
• Campaign & Customer Analytics: Analyse Campaign Performance, Marketing Channels, Customer Behaviour, Segmentation & Conversion Rates to identify improvements.
• A/B Testing & Optimisation: Help shape, develop and refine A/B Testing Frameworks, designing experiments and evaluating results to improve Customer Engagement & Conversion.
• Data & Commercial Performance: Collaborate with Technology & Analytics Teams on Data Integration, Quality, Benchmarking, Marketing Targets & Performance Reporting.
• UK & Global Projects: Contribute to varied and innovative Analytics initiatives, delivering insights, presentations and recommendations to stakeholders.
• Knowledge Sharing: Help Marketing Teams develop their understanding of Campaign Analysis, Reporting Tools & Data Interpretation.

Skills

Power BI

Tableau

Alteryx

SQL

GA4

BigQuery

Python

R

Marketing Analytics

Data Visualization

Excel

Google Analytics

Marketing Cloud

Sprinklr

Contentsquare

Tools

Power BI

Tableau

Alteryx

SQL

Google Analytics

GA4

BigQuery

Google Tag Manager

Marketing Cloud

Sprinklr

Contentsquare

Job description

Mackenzie Jones Limited is seeking a Marketing Analytics Manager to translate Marketing, Customer and Sales data into actionable commercial insights. You will partner with UK and global teams, design dashboards, and drive data-informed decisions to improve commercial performance.

The role focuses on business-facing analytics, requiring proactive stakeholder engagement, strong communication, and hands-on analytics across channels, campaigns and customer behavior.