Marketing Analytics Lead — ROI, Insight & Growth

Confidential; Cambridgeshire and Peterborough; Ibrido; GBP 38.000 - 52.000; Tempo pieno

Descrizione del lavoro

Alzheimer's Research UK is seeking a Marketing Analytics Manager to lead measurement and optimisation of marketing investment. You will work with senior leaders across Marketing, Fundraising, Finance and Digital to convert audience, performance and financial data into strategic insights that inform decision-making.

The role drives the development of marketing effectiveness capability, delivering robust analysis, forecasting and performance frameworks to maximise ROI and sustainable growth across

Competenze

• Experience influencing senior stakeholders through evidence-based insights and recommendations.
• Ability to translate data into actionable marketing strategies.
• Proven track record in marketing performance measurement and optimisation.
• Strong analytical and problem-solving skills with attention to detail.

Mansioni

• Develop and maintain marketing performance dashboards and reporting processes.
• Evaluate marketing investment performance and provide ROI recommendations.
• Create performance frameworks, KPIs and forecasting models.
• Collaborate with Marketing, Fundraising, Finance, Digital and Data teams to improve reporting.

Conoscenze

Stakeholder influence

Analytical thinking

Data storytelling

Communication

Strategic thinking

Strumenti

Power BI

Tableau

Google Analytics

Looker Studio

Descrizione del lavoro

Alzheimer's Research UK is seeking a Marketing Analytics Manager to lead measurement and optimisation of marketing investment. You will work with senior leaders across Marketing, Fundraising, Finance and Digital to convert audience, performance and financial data into strategic insights that inform decision-making.

The role drives the development of marketing effectiveness capability, delivering robust analysis, forecasting and performance frameworks to maximise ROI and sustainable growth across