Marketing Analyst

Adecco; Greater London; On-site; GBP 42,000 - 59,000; Full time

Job summary

Google is seeking a Marketing Analyst in London to drive data-driven decisions, uncover market trends, and optimise marketing performance. The role focuses on delivering actionable insights, building dashboards, and communicating findings to senior stakeholders.

You will work cross-functionally to influence strategy, identify growth opportunities, and translate complex data into clear narratives that support business objectives.

Qualifications

• Experience in Marketing Analytics or related field.
• Ability to interpret complex datasets.
• Experience with data visualization and dashboarding tools.
• Strong communication and storytelling with data.
• Experience influencing stakeholders through data-driven recommendations.

Responsibilities

• Analyse marketing, business, and industry data to identify trends and improvements.
• Support the development of business cases and strategic recommendations.
• Conduct market research and competitive analysis to inform decisions.
• Deliver actionable insights through dashboards, reports, and presentations.
• Partner with stakeholders across marketing, operations, and leadership to address challenges.
• Design and measure KPIs to evaluate marketing effectiveness.
• Provide ad-hoc analysis for leadership teams.
• Develop and maintain dashboards that communicate performance clearly.
• Translate data into narratives and recommendations for stakeholders.
• Support project delivery and strategic initiatives through data-led decisions.

Skills

Marketing Analytics

Data Visualization

Stakeholder Management

Problem Solving

Presentation Skills

Project Management

Data Interpretation

Tools

Data visualization tools

Job description

Job Title: Marketing Analyst Location: London, UK (St Giles High Street)

Duration: ASAP - 15 October 2027

Pay Rate: £36.54 per hour

About the Role

Google is looking for a Marketing Analyst to join its EMEA Marketing team in London. This position will support data-driven decision-making by delivering actionable insights, analysing market trends, and helping stakeholders optimise marketing performance.

The successful candidate will combine strong analytical skills with business acumen to influence strategy, identify growth opportunities, and communicate insights to senior stakeholders. You'll work cross-functionally to solve complex business challenges and drive measurable marketing outcomes across the organisation.

Key Responsibilities

• Analyse marketing, business, and industry data to identify trends, opportunities, and performance improvements.
• Support the development of business cases and strategic recommendations that drive incremental growth.
• Conduct market research and competitive analysis to inform business decisions.
• Deliver actionable insights through data analysis, dashboards, reports, and presentations.
• Partner with stakeholders across marketing, operations, and leadership teams to address business challenges.
• Design and measure key performance metrics to evaluate marketing effectiveness.
• Provide ad-hoc analysis and research support for leadership teams.
• Develop and maintain dashboards that communicate business performance clearly and effectively.
• Translate complex data into compelling narratives and recommendations for stakeholders.
• Support project delivery and strategic initiatives through data-led decision making.

Required Skills & Experience

• Experience in Marketing Analytics, Business Analytics, Strategy, Consulting, or a related field.
• Strong analytical and problem-solving skills with the ability to interpret complex datasets.
• Experience using data visualisation and dashboarding tools.
• Knowledge of statistical analysis and experimental design methodologies.
• Ability to communicate insights effectively through presentations and storytelling.
• Experience influencing stakeholders through data-driven recommendations.
• Strong project management and organisational skills.
• Understanding of marketing performance metrics and business operations.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Marketing Analysis
• Statistical Analysis
• Data Interpretation & Insights
• Business Strategy
• Project Management
• Data Storytelling & Presentation
• Consultative Stakeholder Management
• Business Operations Knowledge
• Industry & Market Analysis
• Technical & Analytical Acumen

This is an exciting opportunity to work within one of the world's leading technology companies, partnering with cross-functional teams to influence marketing strategy and business performance through impactful, data-driven insights. You'll gain exposure to large-scale marketing initiatives while working in a collaborative and innovative environment.