Marketing Analyst

Harvey Nash; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

Harvey Nash Group in the United Kingdom is seeking a Marketing Analyst to support data-driven decision making, improve marketing performance and identify opportunities for business growth. You will analyse marketing data, spot trends and develop actionable insights for senior stakeholders.

The role involves building dashboards, conducting market research, and presenting findings to cross-functional teams to drive strategic initiatives and measurable impact.

Qualifications

• Experience in marketing analytics and data interpretation.
• Ability to translate data into actionable insights for senior stakeholders.
• Proven experience analysing marketing performance, market trends and growth opportunities.
• Strong understanding of marketing metrics, KPIs and performance measurement.
• Experience creating dashboards and reports to communicate analytical findings.
• Knowledge of experimental design and evaluating marketing effectiveness.

Responsibilities

• Analyse marketing performance data to identify trends and opportunities.
• Conduct market research to support strategic business decisions.
• Develop data-driven insights and recommendations to improve marketing effectiveness.
• Build and maintain dashboards, reports and performance metrics.
• Support business case development through data analysis and industry trend assessments.
• Present analytical findings and recommendations to senior stakeholders.

Skills

Marketing Analytics

Data Analysis

KPIs & Metrics

Dashboards

Statistical Analysis

Market Trends

Stakeholder Communication

Experiment Design

Cross-functional Collaboration

Business Insights

Tools

SQL

Tableau/Power BI

Excel

Job description

We are looking for a Marketing Analyst to support data-driven decision making, improve marketing performance and identify opportunities for business growth.

The successful candidate will be responsible for analysing marketing data, identifying market and industry trends, developing business insights and providing recommendations to senior stakeholders.

Key Responsibilities

• Analyse marketing performance data to identify trends, opportunities and areas for improvement.
• Conduct statistical analysis and market research to support strategic business decisions.
• Develop data-driven insights and recommendations to improve marketing effectiveness and drive incremental business growth.
• Build and maintain dashboards, reports and performance metrics to monitor marketing and business performance.
• Support business case development through data analysis, market research and industry trend assessments.
• Conduct strategic analysis to identify opportunities for business optimisation and operational improvements.
• Provide analytical and research support to senior leadership, including ad-hoc reporting and data requests.
• Present analytical findings, key insights and recommendations to senior stakeholders through reports and presentations.
• Design and evaluate experiments to measure marketing effectiveness and support continuous improvement.
• Work closely with cross-functional teams to understand business requirements, address stakeholder challenges and support strategic initiatives.
• Define and track key performance indicators (KPIs) to measure business performance and marketing outcomes.
• Support project management activities, ensuring timely delivery of analytical projects and business initiatives.
• Promote collaboration, inclusive decision-making and effective communication across teams.

Required Skills & Experience

• Strong experience in Marketing Analytics, Business Analytics or Data Analysis.
• Proficiency in statistical analysis, data interpretation and data-driven decision-making.
• Experience analysing marketing performance, market trends and business growth opportunities.
• Strong understanding of marketing metrics, KPIs and performance measurement.
• Experience creating dashboards, reports and presentations to communicate analytical findings.
• Knowledge of experimental design and evaluating marketing effectiveness.
• Ability to translate complex data into meaningful business insights and recommendations.
• Strong storytelling, presentation and stakeholder communication skills.
• Good understanding of business operations, marketing strategy and industry trends.
• Strong problem-solving skills, analytical judgment and technical acumen.
• Experience managing analytical projects and working with cross-functional stakeholders.
• Strong consultative skills and the ability to influence business decisions through data and insights.