Marketing Analytics Manager - 6-Month FTC

Mackenzie Jones IT; East Hagbourne; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Benefits package

Hybrid work model

Bonus pro rata

Job summary

Mackenzie Jones IT is seeking a Marketing Analytics Manager for a 6-month FTC in Didcot, Oxfordshire. Hybrid role with 3 days on-site and 2 days remote, offering a base salary around £55k plus a 10% pro-rata bonus and a benefits package.

The role focuses on turning Marketing, Customer and Sales data into actionable insights, partnering with Marketing and Sales teams, and delivering dashboards, reporting and strategic recommendations to drive commercial performance.

Qualifications

• Proven experience within Marketing Analytics, Insights or Digital Analytics.
• Creative, inquisitive, proactive and commercially minded, with the confidence to challenge thinking, identify opportunities and recommend improvements.
• Strong experience analysing Marketing, Customer & Sales Data, translating findings into actionable commercial recommendations.
• Hands-on experience with Power BI, Tableau or Alteryx.
• Google Analytics knowledge and a good understanding of SQL.
• Data Manipulation, Reporting & Dashboard Development.
• Experience analysing Marketing Campaigns, Customer Behaviour, Segmentation & Performance Metrics.
• Strong Business Partnering & Stakeholder Management experience, ideally working closely with Marketing & Sales Teams.
• Excellent communication, presentation and interpersonal skills, with the ability to engage and influence stakeholders.
• Ability to work independently, manage priorities and make an immediate contribution.

Responsibilities

• Marketing Analytics & Insights: Analyse Marketing, Customer & Sales Data, identifying trends, opportunities and actionable insights to improve Commercial Performance.
• Business Partnering: Proactively engage with UK & Global Marketing & Sales Teams, understanding business challenges, identifying opportunities and influencing data-driven decisions.
• Reporting & Dashboards: Design, develop and optimise Dashboards, Reports & KPIs, translating complex data into clear, meaningful recommendations.
• Campaign & Customer Analytics: Analyse Campaign Performance, Marketing Channels, Customer Behaviour, Segmentation & Conversion Rates to identify improvements.
• A/B Testing & Optimisation: Help shape, develop and refine A/B Testing Frameworks, designing experiments and evaluating results to improve Customer Engagement & Conversion.
• Data & Commercial Performance: Collaborate with Technology & Analytics Teams on Data Integration, Quality, Benchmarking, Marketing Targets & Performance Reporting.
• UK & Global Projects: Contribute to varied and innovative Analytics initiatives, delivering insights, presentations and recommendations to stakeholders.
• Knowledge Sharing: Help Marketing Teams develop their understanding of Campaign Analysis, Reporting Tools & Data Interpretation.

Job description

Marketing Analytics Manager - 6-Month FTC

c.£55k + 10% Company Bonus (Pro Rata) + Benefits Package

Location: Hybrid - Didcot, Oxfordshire - 3 Days On-site / 2 Days Remote

Must be Eligible to Work in the UK

This is an excellent opportunity for an inquisitive, personable & analytically minded professional who enjoys working closely with Marketing & Sales Teams, understanding business challenges and turning Marketing, Customer & Sales Data into meaningful commercial insights & recommendations.

We're looking for someone who can hit the ground running, proactively engage with stakeholders, challenge existing thinking and bring fresh ideas to the table. This is very much a business-facing role rather than a purely technical, behind-the-scenes Analytics position.

Role:

• Marketing Analytics & Insights: Analyse Marketing, Customer & Sales Data, identifying trends, opportunities and actionable insights to improve Commercial Performance.
• Business Partnering: Proactively engage with UK & Global Marketing & Sales Teams, understanding business challenges, identifying opportunities and influencing data-driven decisions.
• Reporting & Dashboards: Design, develop and optimise Dashboards, Reports & KPIs, translating complex data into clear, meaningful recommendations.
• Campaign & Customer Analytics: Analyse Campaign Performance, Marketing Channels, Customer Behaviour, Segmentation & Conversion Rates to identify improvements.
• A/B Testing & Optimisation: Help shape, develop and refine A/B Testing Frameworks, designing experiments and evaluating results to improve Customer Engagement & Conversion.
• Data & Commercial Performance: Collaborate with Technology & Analytics Teams on Data Integration, Quality, Benchmarking, Marketing Targets & Performance Reporting.
• UK & Global Projects: Contribute to varied and innovative Analytics initiatives, delivering insights, presentations and recommendations to stakeholders.
• Knowledge Sharing: Help Marketing Teams develop their understanding of Campaign Analysis, Reporting Tools & Data Interpretation.

Skills / Experience Required:

• Proven experience within Marketing Analytics, Insights or Digital Analytics.
• Creative, inquisitive, proactive and commercially minded, with the confidence to challenge thinking, identify opportunities and recommend improvements.
• Strong experience analysing Marketing, Customer & Sales Data, translating findings into actionable commercial recommendations.
• Hands-on experience with Power BI, Tableau or Alteryx.
• Google Analytics knowledge and a good understanding of SQL.
• Data Manipulation, Reporting & Dashboard Development.
• Experience analysing Marketing Campaigns, Customer Behaviour, Segmentation & Performance Metrics.
• Strong Business Partnering & Stakeholder Management experience, ideally working closely with Marketing & Sales Teams.
• Excellent communication, presentation and interpersonal skills, with the ability to engage and influence stakeholders.
• Ability to work independently, manage priorities and make an immediate contribution.

Desirable Experience:

• Excel, A/B Testing Frameworks, Statistical Modelling & Conversion Rate Optimisation.
• Python, R, BigQuery & Google Tag Manager.
• Marketing Cloud, Sprinklr & Contentsquare.
• Improving Marketing Reporting, Data Quality & Analytics Processes.
• Experience supporting UK & International Projects.

Keywords: Marketing Analytics Manager, Insights & Analytics Manager, Senior Insights Lead, Digital Analytics, Data Analyst, Commercial Analytics, Marketing Business Partner, Google Analytics, GA4, Power BI, Tableau, Alteryx, SQL, Excel, Marketing Reporting, Dashboards, Campaign Analytics, Customer Segmentation, A/B Testing, CRO, Data Visualisation, Stakeholder Engagement, Didcot, Oxfordshire, FTC. T6/MN/(phone number removed)