Market Strategy & Planning Lead (Hybrid)

STADA Arzneimittel AG; Reading; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Annual bonus

Pension scheme

EV charging

Wellbeing support

Enhanced Family Leave

Job summary

STADA UK Thornton & Ross in Reading is seeking an experienced MS&P Manager to translate brand, shopper and category insights into customer-ready plans that drive growth. You will work cross-functionally with Marketing, Sales, Category and Finance to deliver launches with excellence through a true Power of 1 approach.

From developing activation plans to defining distribution priorities, you will shape shopper-led strategies, anchor plans in insight and monitor KPIs.

Qualifications

• Degree in Marketing/Business or related field, preferred.
• 5–7 years in FMCG/CHC/OTC or branded consumer goods.
• Experience in MS&P, Customer Strategy & Planning, Shopper Marketing or Category Management.
• Strong understanding of distribution, pricing, promotions and in-store execution.
• Excellent presentation skills and ability to influence cross-functional teams.

Responsibilities

• Translate brand plans into customer-facing activation plans across product, price, promotion and place.
• Develop retailer-ready selling stories for priority brands and NPD.
• Anchor plans in shopper insight, category opportunities and retailer priorities.
• Define launch toolkits, distribution targets, POS requirements and promo plans.
• Define and monitor launch KPIs by customer including distribution, availability and visibility.
• Capture feedback and in-market learnings for future launches.
• Define distribution priorities by brand/SKU and monitor risks with Sales/Marketing.
• Lead promo ROI reviews and translate insights into investment decisions.
• Define best-in-class in-store execution standards and develop POS/toolkits.

Skills

MS&P

Customer Strategy

Shopper Marketing

Category Management

Distribution & Pricing

Promotions

In-store Execution

PowerPoint

Stakeholder Management

Cross-functional Influence

Education

Marketing/Business degree

Tools

PowerPoint

Excel

Job description

STADA UK Thornton & Ross in Reading is seeking an experienced MS&P Manager to translate brand, shopper and category insights into customer-ready plans that drive growth. You will work cross-functionally with Marketing, Sales, Category and Finance to deliver launches with excellence through a true Power of 1 approach.

From developing activation plans to defining distribution priorities, you will shape shopper-led strategies, anchor plans in insight and monitor KPIs.