Market Planning & Strategy Manager

Mayborn Group Limited; Newcastle upon Tyne; On-site; GBP 60,000 - 80,000; Full time

Job summary

Mayborn Group Limited, based in Newcastle upon Tyne, is seeking a Market Strategy & Planning Manager to lead the commercial strategy for the Category & Channel. This role involves defining pricing policies, managing the regional product portfolio, and driving revenue growth.

The ideal candidate will have a degree in Business, Marketing, or Finance, alongside proven experience in commercial roles within an FMCG context. Strong analytical skills and excellent communication abilities are essential for this position.

Qualifications

• Proven experience in commercial, business operations roles, especially in FMCG.
• Strong analytical and commercial acumen with marketing finance experience.
• Excellent communication and collaboration skills.

Responsibilities

• Develop the commercial strategy for the Category & Channel.
• Lead P&L reviews and pricing recommendations.
• Define and manage the regional product portfolio.

Skills

Analytical skills

Communication skills

Stakeholder management

Commercial acumen

FMCG knowledge

Influencing skills

Education

Degree in Business, Marketing, Finance, or Accounting

Job description

We are on the lookout for a Market Strategy & Planning Manager to join our commercial team! This role would be great for someone coming from a commercial facing role or experience in Business Operations.

You will focus on developing the commercial strategy for the Category & Channel that you will lead across the organization, providing key strategic insights & integrating these within the organization to drive the commercial category & channel strategy. Within this you will lead the associated pricing and promo policies, net revenue management & regional EPD requirements for your category & channel with the Global team, driving for improved revenue growth and profitability.

What will you be doing:

• Identify the key category insights for Fuel : utilise relevant market, consumer, and performance insights to define the regional category strategy
• Create the Regional Category growth Strategy for your category & ladder to the UK growth strategy & lead the sell in/presentation to your customer/channel: Work with the regional Category Manager to develop compelling stories for our product & category plans
• Define the annual 5P’s plan by Category & for your Channel: Working with the Global Category teams share regional insights to define regional category strategies on product, price, promotion, place, presentation; provide a clear plan by channel and lead the regional teams (Regional Marketing, Retailer Category Manager and sales teams) on implementation through monthly meeting reviews (DBTs).
• Review regional category & channel P&L: Performance should be tracked monthly using market data, sell out data, and sell in data, P&L review
• Promotions; Recommend the regional Promotional plan by category by channel/customer to the sales team, managing varying Retailer Promotional strategies & track YOY performance of promotions
• Pricing : Own the Regional pricing recommendations & net net price recommendations including any CPI recommendations, analysis & tracking of impact of CPI and ASP changes in the market place
• Manage the regional product portfolio: create and manage the regional assortment plan by channel (ensuring clear channel segmentation & differentiation to drive growth) whilst achieving given commercial and supply chain KPI’s
• Input insight to the regional NPD plans: Identify Innovation / product gaps in market using data and drive NPD initiatives through the global Category teams for the regional channel requirements & share insight through FUEL process. Ensure Channel differentiation for NPD . Input commercials into NPD business cases where required
• Competitor Insights ; Stay ahead of competition in the market, identifying threats and Must Win Battles, leading war game workshops when necessary, bringing competitor insights to the relevant forums for decision making/information/ABP

What skills and experiences you’ll need to ace this job:

• Education: Degree in Business, Marketing, Finance, Accounting
• Experience: Proven experience in commercial, business operations roles and from an FMCG background.
• Strong analytical and commercial acumen with experience in marketing finance and trade spend management.
• Excellent communication and stakeholder management / collaboration skills.
• Knowledge of the market and consumer goods industry
• Demonstrated knowledge of the brands, products and customers
• Strong influencing skills for both peers and stakeholders to represent CD needs
• Proven accountability and able to focus and drive critical topics and empower others

If this sounds like an exciting opportunity for you, please apply online. Any queries can be directed to Luke at [e-mail] or James at [e-mail]