Programmatic Manager

Adelphi Group; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

OMD UK is seeking a Programmatic Cross‑Channel Manager to lead end-to-end planning and activation of cross‑channel programmatic campaigns for Aviva, within our London office. The role blends hands-on planning with strategic client partnership and team leadership.

You will own programmatic delivery across Display, Video and Connected TV, working with multiple DSPs and internal teams to optimise performance and drive results.

Qualifications

• Experience in programmatic media planning or buying, ideally both, within an agency environment.
• Strong understanding of the programmatic ecosystem and how channels work together.
• Familiarity with multiple DSPs.
• Confidence managing client relationships and explaining the programmatic ecosystem clearly.
• Ability to manage expectations, work at a fast pace, and build strong colleague relationships.

Responsibilities

• Owning end-to-end programmatic delivery from planning through to activation, reporting and optimisation.
• Acting as the day-to-day programmatic contact for clients and internal stakeholders, building trusted and productive relationships.
• Developing clear, effective programmatic strategies across Display, Video and Connected TV across a portfolio of DSPs.
• Leading campaign performance reviews, translating data into insight and practical recommendations.
• Working closely with offshore activation teams to ensure high-quality execution and a strong one-team culture.
• Managing operational elements including timelines, reporting cycles and ensuring financial accuracy.
• Contributing to wider OM initiatives, sharing best practice and helping evolve how the team works.

Skills

Programmatic planning

Programmatic buying

DSP platforms

Client management

Campaign optimization

Tools

DV360

The Trade Desk

MediaMath

Job description

Agency: Omd

Job Function: Media

Job Subfunction: Performance Media

Job Description: Overview of the role

We are hiring a Programmatic Cross‑Channel Manager to play a pivotal role across managing end-to-end planning and activation of effective cross‑channel programmatic campaigns for Aviva.

Sitting within OMD UK’s Programmatic team, this role offers the chance to shape end‑to‑end programmatic strategy across brand and performance campaigns, working across multiple channels. You’ll be working alongside the Programmatic Cross‑Channel Business Director, combining hands‑on planning with thoughtful client partnership and team leadership. It’s a role for someone who enjoys ownership, collaboration and turning insight into meaningful results.

Responsibilities

• Owning end‑to‑end programmatic delivery from planning through to activation, reporting and optimisation
• Acting as the day‑to‑day programmatic contact for clients and internal stakeholders, building trusted and productive relationships
• Developing clear, effective programmatic strategies across Display, Video and Connected TV across a portfolio of DSPs
• Leading campaign performance reviews, translating data into insight and practical recommendations
• Working closely with offshore activation teams to ensure high‑quality execution and a strong one‑team culture
• Managing operational elements including timelines, reporting cycles and ensuring financial accuracy
• Contributing to wider OM initiatives, sharing best practice and helping evolve how the team works

Experience

• Experience in programmatic media planning or buying (ideally both) within an agency environment
• Strong understanding of the programmatic ecosystem and how different channels work together effectively
• Familiarity with multiple DSPs
• Confidence managing client relationships and explaining the programmatic ecosystem in a clear, structured way
• Ability to manage expectations, work at a fast pace, and build strong colleague relationships.

Why You Should Apply

This is a fantastic opportunity to grow join one of the UK’s leading Media Agencies at our London office. OMD UK is dedicated to developing talent through formal initiatives and everyday collaboration with some of the most talented minds in media. If you’re a passionate programmatic specialist who can hit the ground running we’d love to hear from you!

About the Agency

At OMD UK, we help our clients make better decisions, faster to unlock extraordinary growth using three industry-leading capabilities: Decisions Science, Connected Performance and Agile Innovation. We transform better customer understanding into faster marketing impact with world‑class talent and technology, and we do this with some of the world’s most iconic and influential brands.

We are part of the world’s largest media network, with more than 12,000 people working in over 100 countries and are currently AdWeek’s Global Media Agency of the Year.

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