Programmatic Manager

OMD; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Office in London

Three days in-office per week

Job summary

OMD UK is hiring a Programmatic Cross-Channel Manager to lead end-to-end planning and activation of cross-channel programmatic campaigns for Aviva, sitting within our Programmatic team in London.

You will blend hands-on planning with client partnership and team leadership, owning delivery across Display, Video and Connected TV, and collaborating with offshore activation teams to ensure high-quality results.

Qualifications

• Experience in programmatic media planning or buying within an agency environment.
• Strong understanding of programmatic ecosystem and channel integration.
• Familiarity with multiple DSPs and client-facing communication.

Responsibilities

• Own end-to-end programmatic delivery from planning to activation and reporting.
• Serve as day-to-day programmatic contact for clients and stakeholders.
• Develop cross-channel strategies across Display, Video and Connected TV.
• Lead campaign performance reviews and translate data into actionable insights.
• Collaborate with offshore activation teams to ensure quality execution and a unified team.

Skills

Programmatic planning

Agency experience

DSP platforms

Client relationships

Data-driven optimization

Tools

DV360

The Trade Desk

MediaMath

Job description

Agency

Omd

Job Function

Media

Job Subfunction

Performance Media

Job Description Overview

We are hiring a Programmatic Cross-Channel Manager to play a pivotal role across managing end-to-end planning and activation of effective cross-channel programmatic campaigns for Aviva. Sitting within OMD UK’s Programmatic team, this role offers the chance to shape end‑to‑end programmatic strategy across brand and performance campaigns, working across multiple channels. You’ll be working alongside the Programmatic Cross-Channel Business Director, combining hands‑on planning with thoughtful client partnership and team leadership. It’s a role for someone who enjoys ownership, collaboration and turning insight into meaningful results.

Responsibilities

• Owning end‑to‑end programmatic delivery from planning through to activation, reporting and optimisation
• Acting as the day‑to‑day programmatic contact for clients and internal stakeholders, building trusted and productive relationships
• Developing clear, effective programmatic strategies across Display, Video and Connected TV across a portfolio of DSPs
• Leading campaign performance reviews, translating data into insight and practical recommendations
• Working closely with offshore activation teams to ensure high‑quality execution and a strong one‑team culture
• Managing operational elements including timelines, reporting cycles and ensuring financial accuracy
• Contributing to wider OM initiatives, sharing best practice and helping evolve how the team works

Experience

• Experience in programmatic media planning or buying (ideally both) within an agency environment
• Strong understanding of the programmatic ecosystem and how different channels work together effectively
• Familiarity with multiple DSPs
• Confidence managing client relationships and explaining the programmatic ecosystem in a clear, structured way
• Ability to manage expectations, work at a fast pace, and build strong colleague relationships

Why You Should Apply

This is a fantastic opportunity to grow join one of the UK’s leading Media Agencies at our London office. OMD UK is dedicated to developing talent through formal initiatives and everyday collaboration with some of the most talented minds in media. If you're a passionate programmatic specialist who can hit the ground running we’d love to hear from you!

About The Agency

At OMD UK, we help our clients make better decisions, faster to unlock extraordinary growth using three industry-leading capabilities: Decisions Science, Connected Performance and Agile Innovation. We transform better customer understanding into faster marketing impact with world‑class talent and technology, and we do this with some of the world’s most iconic and influential brands. We are part of the world’s largest media network, with more than 12,000 people working in over 100 countries and are currently AdWeek’s Global Media Agency of the Year.

https://omduk.com/

Workplace Requirements

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.