Manager, Planning

OMDINTUK OMD EMEA; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

OMD EMEA is delivering integrated, insight-driven media strategies across Europe for iconic brands like NIVEA. As Planning Manager, you will lead the development of full-funnel media plans, ensuring strategic alignment, exceptional execution and ongoing optimisation.

You will translate client objectives into channel strategies across digital, social and offline media, manage end-to-end campaign delivery, and build strong relationships with stakeholders while staying ahead of industry trends.

Qualifications

• Experience in media planning or communications strategy.
• Proven ability to manage end-to-end campaigns across digital, social and offline channels.
• Strong data-driven approach and ability to translate client objectives into channel strategies.

Responsibilities

• Lead development of integrated media plans across Europe.
• Own campaign planning, pacing, approvals and performance tracking.
• Build and maintain client relationships and present recommendations to stakeholders.
• Collaborate with local market teams to implement global strategies with local nuance.

Skills

Media planning

Client relationships

Full-funnel campaigns

Data analysis

Cross-market coordination

Tools

Omni planning tool

Job description

Agency: Omd Job Function: Media Job Subfunction: Media Planning and Buying

Job Description: At OMD EMEA, we partner with iconic brands like NIVEA to deliver integrated, insight‑driven media strategies that shape how millions of people experience brands every day. Our team sits at the heart of regional decision‑making—connecting data, creativity, and collaboration to drive impactful campaigns across markets.

The Role

As Planning Manager, you’ll lead the development of integrated media plans across Europe, ensuring campaigns are strategically aligned, expertly executed, and continuously optimised. You’ll translate client objectives into full‑funnel channel strategies, working across digital, social, and offline media. You’ll own campaign planning and delivery, including approvals, pacing, and performance tracking using planning tools such as Omni. Partnering closely with local market teams, you’ll ensure global strategies are effectively implemented while allowing for local nuance. Alongside execution, you’ll build strong client relationships, present recommendations to stakeholders, and provide ongoing analysis to improve results. You’ll also stay close to industry trends, contribute ideas, and collaborate across teams to drive innovation and best practice.

About You

You bring experience in media planning or communications strategy, with strong experience across integrated campaigns and full‑funnel channels. You’re confident working with data, managing projects end‑to‑end, and building trusted client relationships.

About the Agency

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before.

The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent. Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent.

We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.

We strongly believe that celebrating what makes us different makes us better together.

Join us—we look forward to getting to know you.

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