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A leading company in personal care products is seeking a Trade Marketing Manager to enhance consumer experiences and drive brand conversion in the UK & Ireland. The role involves developing retail marketing strategies, managing budgets, and collaborating with various teams to execute effective marketing plans. The ideal candidate will have strong project management skills, a deep understanding of the retail landscape, and the ability to drive revenue growth through innovative marketing activities.
Join to apply for the MAC - Trade Marketing Manager role at The Estée Lauder Companies Inc.
Join to apply for the MAC - Trade Marketing Manager role at The Estée Lauder Companies Inc.
Position Summary
The Trade Marketing Manager is responsible for developing and executing retail marketing strategies for the UK & Ireland. This role involves enhancing consumer experience and increase brand conversion, shaping and driving bespoke omni-channel retail marketing plans, and ensuring strong commercial momentum. The purpose of the role is to position the brand as a key partner to our retailers in line with the brand objectives as well as drive brand distortion through strong retail event / gift strategy and execution. You will provide the business with visibility on retail marketing plans and direction into opportunities and risks. You will monitor marketing performance on retail events identifying best practices and influencing future plans, driving revenue growth through marketing.
Position Summary
The Trade Marketing Manager is responsible for developing and executing retail marketing strategies for the UK & Ireland. This role involves enhancing consumer experience and increase brand conversion, shaping and driving bespoke omni-channel retail marketing plans, and ensuring strong commercial momentum. The purpose of the role is to position the brand as a key partner to our retailers in line with the brand objectives as well as drive brand distortion through strong retail event / gift strategy and execution. You will provide the business with visibility on retail marketing plans and direction into opportunities and risks. You will monitor marketing performance on retail events identifying best practices and influencing future plans, driving revenue growth through marketing.
What This Role Does
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