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MAC - Trade Marketing Manager

The Estée Lauder Companies Inc.

London

Hybrid

GBP 50,000 - 70,000

Full time

Yesterday
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Job summary

A leading company in personal care products is seeking a Trade Marketing Manager to enhance consumer experiences and drive brand conversion in the UK & Ireland. The role involves developing retail marketing strategies, managing budgets, and collaborating with various teams to execute effective marketing plans. The ideal candidate will have strong project management skills, a deep understanding of the retail landscape, and the ability to drive revenue growth through innovative marketing activities.

Benefits

Hybrid Working (2 days WFH, 3 days office based)
25 Days Annual Leave (exc. Bank Holidays)
1 day Annual Leave to celebrate your birthday
Holiday Purchase opportunity
Bonus Opportunity
Ability to work Remotely/Abroad up to two weeks per year
Summer Fridays
Generous Staff Discount
Mental Health Wellbeing Initiatives
LinkedIn learning

Qualifications

  • Previous experience as a Retail/Trade Marketing Manager.
  • Strong knowledge of the UK retail landscape and market trends.
  • Experience with global brands is an advantage.

Responsibilities

  • Develop and execute retail marketing strategies for the UK & Ireland.
  • Manage budgets and pricing strategy for events and promotions.
  • Monitor marketing performance on retail events and drive revenue growth.

Skills

P&L Management
Relationship Building
Project Management
Analytical Skills
Consumer Insights

Job description

Join to apply for the MAC - Trade Marketing Manager role at The Estée Lauder Companies Inc.

Join to apply for the MAC - Trade Marketing Manager role at The Estée Lauder Companies Inc.

Position Summary

The Trade Marketing Manager is responsible for developing and executing retail marketing strategies for the UK & Ireland. This role involves enhancing consumer experience and increase brand conversion, shaping and driving bespoke omni-channel retail marketing plans, and ensuring strong commercial momentum. The purpose of the role is to position the brand as a key partner to our retailers in line with the brand objectives as well as drive brand distortion through strong retail event / gift strategy and execution. You will provide the business with visibility on retail marketing plans and direction into opportunities and risks. You will monitor marketing performance on retail events identifying best practices and influencing future plans, driving revenue growth through marketing.

Position Summary

The Trade Marketing Manager is responsible for developing and executing retail marketing strategies for the UK & Ireland. This role involves enhancing consumer experience and increase brand conversion, shaping and driving bespoke omni-channel retail marketing plans, and ensuring strong commercial momentum. The purpose of the role is to position the brand as a key partner to our retailers in line with the brand objectives as well as drive brand distortion through strong retail event / gift strategy and execution. You will provide the business with visibility on retail marketing plans and direction into opportunities and risks. You will monitor marketing performance on retail events identifying best practices and influencing future plans, driving revenue growth through marketing.

What This Role Does

  • Using insights into consumers’ profile and behaviours to define and execute compelling omni channel trade marketing strategies including but not limited to stores and key third-party accounts to increase consumers’ engagement and conversion to the brand
  • Lead strategy and execution of the High Traffic Moments programs such as seasonal holidays, Black Friday, Mother’s day among others
  • Lead and manage agencies and suppliers for locally developed programs and coordinate those end to end with all stakeholders
  • Build trade marketing plans with the Marketing and Sales team by national account.
  • Oversee the creation and execution of retail programs, promotional calendars, and events.
  • Manage budgets and pricing strategy for events, promotions, and retail marketing.
  • Provide visibility on retail marketing plans and identify opportunities and risks.
  • Monitor marketing performance on retail events, identify best practices, and influence future plans.
  • Drive revenue growth through marketing activities.
  • Manage end to end gift with purchase program with global and local stakeholders, to attract new consumers.
  • Conduct competitor audits, benchmarking, and trend tracking to shape retail marketing plans.
  • Report on data and industry trends relating to retail categories.
  • Ensure smooth adaptation and integration of global promotional plans into marketing plans.
  • Track promotional activities, event and gift performance to create a framework highlighting best practices.
  • Define and drive exclusive programs and special events with retailers.
  • Elevate and drive the overall in-store retail experience to deliver on business objectives.
  • Liaise with global teams on strategy and product forecasting.

WHAT YOU WILL NEED TO BE SUCCESFUL IN THIS ROLE

  • Previous experience working as a Retail/Trade Marketing Manager.
  • P&L Management experience is an advantage
  • Strong in building relationships with the ability to work collaboratively across multiple teams/functions
  • Strong knowledge of the retail landscape in the UK and market trends.
  • Strong commercial outlook and ability to drive revenue growth through trade marketing activities.
  • Strong leadership and project management experience.
  • Hands-on, proactive, flexible, and able to handle multiple projects simultaneously.
  • Highly motivated and passionate about retail marketing.
  • Result-driven with a solid understanding of analytics and consumer insights.
  • Experience with global brands is an advantage.

Compensation And Benefits

  • Hybrid Working (2 days WFH, 3 days office based)
  • 25 Days Annual Leave (exc. Bank Holidays)
  • 1 day Annual Leave to celebrate your birthday
  • Holiday Purchase opportunity
  • Bonus Opportunity
  • Ability to work Remotely/Abroad up to two weeks per calendar year
  • Summer Fridays
  • Generous Staff Discount
  • Mental Health Wellbeing Initiatives
  • Benefits platform with exclusive discounts and offers
  • Employee resource groups
  • LinkedIn learning

Seniority level
  • Seniority level
    Not Applicable
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Marketing and Sales
  • Industries
    Personal Care Product Manufacturing

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