Category Development & Trade Marketing Manager - Away from Home

GRUPO EMPRESARIAL DICREBA, S.A. DE C.V.; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading company in the food and beverage industry seeks an experienced Category Development & Trade Marketing Manager. This role involves generating opportunities with National Wholesalers while executing category-driving brand activations. The ideal candidate will have strong analytical skills and a customer-centric approach, working both externally and internally to drive strategy and stakeholder management.

Benefits

Flexible, hybrid working

Private medical cover

Employee discounts

Training and coaching opportunities

Market-leading parental leave

Qualifications

• 5+ years in Sales, Category Development, and/or Trade Marketing.
• 3+ years of leadership experience managing teams or agencies.

Responsibilities

• Lead category insights for customers focusing on Bidfood, Booker, and Brakes.
• Develop materials and 360-degree selling tools for Sales.

Skills

Analytical Skills

Leadership

Customer-Centric Mindset

Data-Driven Decision Making

Education

Bachelor's Degree

Tools

MS Office

Circana

Job description

Beschreibung:

Job Description: We have an excellent opportunity available for an experienced Category Development & Trade Marketing Manager to make a difference at Kraft Heinz. This role in the Away From Home business will be responsible for generating and capturing opportunities with the National Wholesalers and Cash & Carry within our Route-to-Market channel. It will involve a blend of Category Development responsibilities—such as providing range, display, and RGM strategies externally—and Trade Marketing responsibilities—such as executing category-driving brand activations and B2B initiatives aimed at independent operators. The role requires a customer-centric mindset, strong analytical skills, and the ability to influence stakeholders through data-to-insight. Significant time will be spent externally with wholesale customers to understand their business, category dynamics, and customers, balanced with internal responsibilities related to strategy creation and stakeholder management.

What you'll do:

1. Category Development: Lead category insights for our customers, focusing primarily on Bidfood, Booker, and Brakes, with secondary focus on major Buying Groups in Regional Wholesale.
2. Trade Marketing: Serve as the link between core brand plans (local and global) and RTM trade marketing plans.
3. Trade Marketing: Develop materials and 360-degree selling tools for Sales to execute in trade.
4. Internal (Trade Marketing): Lead execution of JBP-invested (D&A) branded activations in RTM.
5. Internal (Category Development): Manage category data, insights, and RGM evaluations.

What you'll need:

Education & Experience

• 5+ years in Sales, Category Development, and/or Trade Marketing.
• 3+ years of leadership experience managing teams or agencies.
• Deep knowledge of food & beverage dynamics in the AFH channel.
• Bachelor's degree preferred.

Technical Skills

• Proficiency in MS Office tools (Excel, PowerPoint, Outlook).
• Highly proficient in data analytics and familiar with Cat Dev data and reporting tools, e.g., Circana.
• Strong understanding of operator behavior and translating marketing plans into trade plans.

Professional Attributes

• Commercial acumen with strong analytical skills.
• Leadership and stakeholder management capabilities.
• Focus on execution excellence.
• Data-driven decision-making skills.
• Customer-centric mindset for building relationships with wholesalers and operators.

What we offer:

• Ambitious employer with a focus on employee development.
• Industry-recognized career pathways.
• Competitive salary and bonus structure.
• Training and coaching opportunities.
• Flexible, hybrid working, including options to work abroad.
• Family-friendly, inclusive environment with Business Resource Groups.
• Private medical cover and Digital GP.
• Market-leading parental leave and nursery schemes.
• Employee discounts, volunteering days, holiday purchase options, gym discounts, and Calm App membership.

Kraft Heinz is an Equal Opportunity Employer, committed to diversity and inclusion.