Luxury Boutique Manager - Client Experience & Sales Lead

James Purdey & Sons; Greater London; On-site; GBP 42,000 - 65,000; Full time

Job summary

James Purdey & Sons in London is seeking a Boutique Manager to lead the Clothing and Accessories division at our Audley House boutique. You will drive sales performance, oversee operations, and uphold Purdey’s brand values while delivering an exceptional client experience.

You will develop and implement a retail strategy with the Director of Sales, manage and develop a high‑performing team, ensure SOPs are followed, control stock, and protect the store’s P&L.

Qualifications

• Proven experience leading a luxury retail team.
• Strong client service focus and product knowledge.
• Ability to set and drive KPIs and sales targets.
• Excellent communication and leadership skills.

Responsibilities

• Lead and motivate the team to deliver an exceptional client experience.
• Identify initiatives to attract new clients and build loyalty with marketing.
• Oversee client data in CRM to personalize future interactions.
• Develop and implement SOPs for the customer journey.
• Ensure regular training on service standards and storytelling.
• Maintain visual merchandising standards and store presentation.
• Monitor KPIs, sales targets, and manage P&L alignment with budget.
• Coordinate with Sales Director and store operations for stock and safety.

Skills

Leadership

Client relationship management

Team motivation

Communication

Commercial acumen

Organizational skills

Interpersonal skills

Multitasking

Tools

CRM system

MS Office

Job description

James Purdey & Sons in London is seeking a Boutique Manager to lead the Clothing and Accessories division at our Audley House boutique. You will drive sales performance, oversee operations, and uphold Purdey’s brand values while delivering an exceptional client experience.

You will develop and implement a retail strategy with the Director of Sales, manage and develop a high‑performing team, ensure SOPs are followed, control stock, and protect the store’s P&L.