Loyalty Team Lead — Data-Driven Retention

RD Financial Recruitment Limited; Slough; On-site; GBP 32,400 - 39,600; Full time

Benefits offered by this job

Car allowance

Job summary

RD Financial Recruitment Limited is seeking a Customer Loyalty Team Leader in Slough to drive retention and end‑of‑contract engagement. You will lead a small, agile team, shaping data‑led campaigns to increase renewals and customer loyalty.

The role covers campaign planning, CRM management, reporting and stakeholder collaboration to deliver brand‑aligned communications across channels. A commercial mindset and strong copywriting are essential.

Qualifications

• Experience leading a customer engagement, CRM or marketing team.
• Experience delivering customer lifecycle, loyalty or retention campaigns.
• Strong CRM, database management and customer segmentation experience.
• Experience using marketing automation and reporting tools.
• Excellent written communication and copywriting skills.

Responsibilities

• Lead, coach and develop a high‑performing customer loyalty team.
• Plan and deliver targeted customer retention campaigns across multiple communication channels.
• Drive customer renewal activity through effective lifecycle marketing.
• Work closely with internal brand and marketing teams to ensure all communications align with brand guidelines.
• Manage customer databases, segmentation and CRM activity.
• Maintain GDPR compliance across all customer data and marketing communications.
• Analyse campaign performance and produce meaningful management reports and ROI analysis.
• Identify opportunities to improve customer journeys, processes and campaign effectiveness.
• Build strong relationships with key internal and external stakeholders.
• Support continuous improvement initiatives across the department.

Skills

Team leadership

CRM management

Marketing campaigns

Data analysis

Copywriting

Stakeholder management

Marketing automation

Job description

RD Financial Recruitment Limited is seeking a Customer Loyalty Team Leader in Slough to drive retention and end‑of‑contract engagement. You will lead a small, agile team, shaping data‑led campaigns to increase renewals and customer loyalty.

The role covers campaign planning, CRM management, reporting and stakeholder collaboration to deliver brand‑aligned communications across channels. A commercial mindset and strong copywriting are essential.