CRM & Loyalty Lead — End-to-End Campaigns & Growth

Robert Dyas; Wimbledon; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

26 days annual leave

Bonus incentives

Pension scheme

Life assurance

Colleague discount

Wellness programmes

Development opportunities

Job summary

Robert Dyas in Wimbledon is seeking a hands-on CRM & Loyalty Manager to own the end-to-end customer strategy, from data to action across campaigns and journeys. You will lead automated workflows, multi-channel communications, and partner with Trading, eCommerce, and Marketing to maximise lifetime value.

The role requires 3+ years in retail or consumer-facing business, strong analytical skills, and experience with loyalty programs and data platforms (ideally Ometria).

Qualifications

• 3+ years’ hands-on experience in CRM, Loyalty, Retention, or Lifecycle Marketing within retail or consumer-facing business.
• Proven track record in campaign creation, automated customer journeys, segmentation, and personalisation.
• Experience working with customer loyalty programs and driving member engagement/recruitment.

Responsibilities

• End-to-End Campaign Creation: Design, segment, copywrite, and deploy engaging broadcast, lifecycle, and triggered multi-channel campaigns.
• Roadmap & Planning: Translate strategic direction into actionable annual, monthly, and weekly CRM and loyalty plans aligned with our marketing calendar.
• Personalised Customer Journeys: Build dynamic automated workflows and smart segmentation to maximise retention, repeat purchases, and lifetime value.
• Platform Management: Own the day-to-day operation and expansion of our CRM platform (Ometria) and manage key agency and supplier relationships.
• Performance & Insights: Track weekly/monthly commercial metrics (incremental sales, margin, retention), turning data into actionable insights and continuous optimisations.

Skills

CRM & Loyalty

Campaign management

Data analysis

Personalisation

Tools

Ometria

Job description

Robert Dyas in Wimbledon is seeking a hands-on CRM & Loyalty Manager to own the end-to-end customer strategy, from data to action across campaigns and journeys. You will lead automated workflows, multi-channel communications, and partner with Trading, eCommerce, and Marketing to maximise lifetime value.

The role requires 3+ years in retail or consumer-facing business, strong analytical skills, and experience with loyalty programs and data platforms (ideally Ometria).