Loyalty & CRM Strategy Lead — EMEA Growth Enablement

Starbucks EMEA; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days holiday a year

Up to 10% bonus

Private medical insurance

Starbucks Global Academy

Employee discounts

Job summary

Starbucks is seeking a Loyalty, CRM and Market Enablement Manager for the EMEA region. You will shape customer lifecycle programmes, lead campaign delivery and enable markets to adopt CRM capabilities to boost retention and lifetime value.

The role requires translating global strategies into regional plans, analysing performance, and advising licensee markets to ensure a consistent brand experience across all touchpoints.

Qualifications

• Experience leading loyalty CRM and customer lifecycle programmes.
• Strong understanding of CRM technology and personalisation.
• Regional or multi-market experience in global matrix organisations.

Responsibilities

• Grow and optimise loyalty, CRM and lifecycle programmes across EMEA.
• Translate global CRM strategies into regional execution plans.
• Analyse customer data to drive insights and action, improving retention.
• Act as advisor to licensee markets and provide guidance and playbooks.
• Collaborate with stakeholders to enhance platform capabilities.
• Ensure consistent brand experience across all customer touchpoints.

Skills

CRM strategy

Lifecycle marketing

Campaign management

Stakeholder management

Data-driven decision making

Education

Bachelor's degree

Tools

Salesforce CRM

Marketing automation (e.g., Adobe/HubSpot)

Job description

Starbucks is seeking a Loyalty, CRM and Market Enablement Manager for the EMEA region. You will shape customer lifecycle programmes, lead campaign delivery and enable markets to adopt CRM capabilities to boost retention and lifetime value.

The role requires translating global strategies into regional plans, analysing performance, and advising licensee markets to ensure a consistent brand experience across all touchpoints.