loyalty, CRM and market enablement manager

Starbucks EMEA; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days holiday a year

Up to 10% bonus

Private medical insurance

Starbucks Global Academy

Employee discounts

Job summary

Starbucks is seeking a Loyalty, CRM and Market Enablement Manager for the EMEA region. You will shape customer lifecycle programmes, lead campaign delivery and enable markets to adopt CRM capabilities to boost retention and lifetime value.

The role requires translating global strategies into regional plans, analysing performance, and advising licensee markets to ensure a consistent brand experience across all touchpoints.

Qualifications

• Experience leading loyalty CRM and customer lifecycle programmes.
• Strong understanding of CRM technology and personalisation.
• Regional or multi-market experience in global matrix organisations.

Responsibilities

• Grow and optimise loyalty, CRM and lifecycle programmes across EMEA.
• Translate global CRM strategies into regional execution plans.
• Analyse customer data to drive insights and action, improving retention.
• Act as advisor to licensee markets and provide guidance and playbooks.
• Collaborate with stakeholders to enhance platform capabilities.
• Ensure consistent brand experience across all customer touchpoints.

Skills

CRM strategy

Lifecycle marketing

Campaign management

Stakeholder management

Data-driven decision making

Education

Bachelor's degree

Tools

Salesforce CRM

Marketing automation (e.g., Adobe/HubSpot)

Job description

We’re looking for a loyalty, CRM and market enablement manager to join our team here at Starbucks. A place where you’re valued, challenged, and inspired. Where your voice is brewed into everything we do. At Starbucks, we’re all about you.

As part of this role, you’ll be responsible for the growth and effectiveness of our loyalty, CRM and customer lifecycle programmes across EMEA, helping to deliver more effective, insight-led customer engagement. You’ll combine lifecycle strategy, campaign delivery and market enablement to support markets to adopt capabilities and approaches that drive customer retention and lifetime value.

We’ll look to you to bring your consumer-first mindset with the ability to balance data, insights and execution to shape practical and scalable solutions across the region. We’re looking for someone who has hands on experience of consulting around CRM and loyalty programmes, with a strong understanding of CRM tech solutions and personalisation capabilities. You’ll have previously worked in a regional position within a global, matrix organisation, with hands on experience managing multiple markets with different needs, ideally in a retail, hospitality or FMCG environment.

About

The best part about this role is that no two days are ever the same! Working as our loyalty, CRM and market enablement manager, you’ll get involved in:

• Supporting the strategy and execution for loyalty, CRM and customer lifecycle
• Acting as a trusted advisor to our licensee markets, enabling their performance through clear guidance, playbooks, upskilling and best practices that align to local execution
• Translating global CRM and loyalty strategies into regional and local tactical execution plans, which support growth, loyalty optimisation and program economics
• Tracking and analysing performance, translating customer and campaign data into actionable insights and recommendations for the region and local markets
• Partnering with key stakeholders in the business to find development opportunities in support of enhancements or capabilities within our platforms
• Collaborating with our licensees to understand their local solutions and being the brand guardian to ensure consistency across all of our customer touchpoints

In return, we’ll offer you a competitive salary and benefits that include:

• 25 days holiday a year (plus Bank Holidays)
• Up to 10% bonus
• Flexible benefits – in addition to the benefits listed here we’ll also provide you with an additional 4% to allow you to select the benefits that suit you
• Life assurance and private medical insurance for yourself
• Comprehensive training (including coffee knowledge!) and access to Starbucks Global Academy (our online learning platform to help continuously develop yourself)
• Free bag of coffee each week and a 30% partner discounts on food, beverages, and merchandise
• Discounts with local and national retailers (cell phones, gym memberships, entertainment tickets, hotels, etc.) through Perks at Work platform
• Subscription to Headspace
• Home Sweet Loan (Interest-free loans that can be paid back over 12 months to help pay your rental deposit)
• Bean stock options for all partners (own part of Starbucks!)
• A free 24/7 Employee Assistance Programme available to you and your family

So, if you’re looking for a new opportunity, with us you’ll be welcomed, you’ll be challenged, you’ll be inspired. Here you’ll be heard. Because here, you’re a part of it all. Here you belong.

Starbucks is committed to building an inclusive and diverse workforce. All applicants and partners will be treated fairly, without regard to race, religion, sex, nationality, age, physical or mental disability, sexual orientation, marital status, gender identity and expression.

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