Loyalty Campaigns Lead - Data-Driven & Customer-Centric

Asda; Leeds; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Discretionary bonus

Pension up to 7% matched

15% colleague discount

Job summary

Asda is seeking a Loyalty Proposition Planner to lead end-to-end loyalty campaigns for the Asda Rewards programme, delivering customer-centric promotions and ensuring first-time right delivery.

The role requires collaboration with CRM, Data & Insights, Product & Tech, and supporting agencies, plus regular health reporting and testing to drive engagement and retention. The position follows a hybrid working pattern with some Home Office days.

Qualifications

• Create campaigns – taking ownership of the end-to-end process and delivery, ensuring first time right delivery and actively seeking opportunities to develop and refine processes, to improve efficiency.
• Working cross functionally across the wider team and business, developing relationships and becoming a key contact (CRM, Data & Insights, Customer Care, Legal and product and tech etc).
• Work collaboratively with agencies that support the programme
• Demonstrating ownership and confidence in the operation of the loyalty engine system - being a key contact, whilst seeking opportunities to test and learn across different campaigns and programme functions.
• Regular reporting on the health of the programme, using the data to draw recommendations and conclusions as appropriate and sharing updates with stakeholders.
• Actively scope the competitor environment, reviewing opportunities for testing to evolve and strengthen the programme.
• Championing Rewards within the business, driving awareness and reviewing processes to maximise efficiency.

Responsibilities

• Deliver first class loyalty campaigns with a customer-centric approach and ensure first-time right delivery.
• Collaborate across CRM, Data & Insights, Product & Tech, and agencies to implement promotions.
• Manage end-to-end campaign processes and actively test/learn to improve efficiency.
• Report programme health and provide data-driven recommendations to stakeholders.
• Champion the Rewards programme and drive engagement and retention.

Job description

Asda is seeking a Loyalty Proposition Planner to lead end-to-end loyalty campaigns for the Asda Rewards programme, delivering customer-centric promotions and ensuring first-time right delivery.

The role requires collaboration with CRM, Data & Insights, Product & Tech, and supporting agencies, plus regular health reporting and testing to drive engagement and retention. The position follows a hybrid working pattern with some Home Office days.