Loyalty Proposition Planner

Asda; Leeds; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Discretionary bonus

Pension up to 7% matched

15% colleague discount

Job summary

Asda is seeking a Loyalty Proposition Planner to lead end-to-end loyalty campaigns for the Asda Rewards programme, delivering customer-centric promotions and ensuring first-time right delivery.

The role requires collaboration with CRM, Data & Insights, Product & Tech, and supporting agencies, plus regular health reporting and testing to drive engagement and retention. The position follows a hybrid working pattern with some Home Office days.

Qualifications

• Create campaigns – taking ownership of the end-to-end process and delivery, ensuring first time right delivery and actively seeking opportunities to develop and refine processes, to improve efficiency.
• Working cross functionally across the wider team and business, developing relationships and becoming a key contact (CRM, Data & Insights, Customer Care, Legal and product and tech etc).
• Work collaboratively with agencies that support the programme
• Demonstrating ownership and confidence in the operation of the loyalty engine system - being a key contact, whilst seeking opportunities to test and learn across different campaigns and programme functions.
• Regular reporting on the health of the programme, using the data to draw recommendations and conclusions as appropriate and sharing updates with stakeholders.
• Actively scope the competitor environment, reviewing opportunities for testing to evolve and strengthen the programme.
• Championing Rewards within the business, driving awareness and reviewing processes to maximise efficiency.

Responsibilities

• Deliver first class loyalty campaigns with a customer-centric approach and ensure first-time right delivery.
• Collaborate across CRM, Data & Insights, Product & Tech, and agencies to implement promotions.
• Manage end-to-end campaign processes and actively test/learn to improve efficiency.
• Report programme health and provide data-driven recommendations to stakeholders.
• Champion the Rewards programme and drive engagement and retention.

Job description

Job Title

Loyalty Proposition Planner

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits.

Category

Category Management - SF

Closing Date

12 October 2026

To support in delivering first class loyalty campaigns and the day to day running of the Asda Rewards loyalty programme. Responsible for planning and implementing promotions with a customer centric approach, ensuring a first-time right delivery. Working cross functionally across the business to ensure a best-in-class proposition for our customers, that drives engagement and retention.

What you'll do:

• Create campaigns – taking ownership of the end-to-end process and delivery, ensuring first time right delivery and actively seeking opportunities to develop and refine processes, to improve efficiency.
• Working cross functionally across the wider team and business, developing relationships and becoming a key contact (CRM, Data & Insights, Customer Care, Legal and product and tech etc).
• Work collaboratively with agencies that support the programme
• Demonstrating ownership and confidence in the operation of the loyalty engine system - being a key contact, whilst seeking opportunities to test and learn across different campaigns and programme functions.
• Regular reporting on the health of the programme, using the data to draw recommendations and conclusions as appropriate and sharing updates with stakeholders.
• Actively scope the competitor environment, reviewing opportunities for testing to evolve and strengthen the programme.
• Championing Rewards within the business, driving awareness and reviewing processes to maximise efficiency.

How you'll do it:

• Flexible and agile
• Organised and process driven
• Attention to detail
• Initiative and confidence
• Excel skills
• Stakeholder management
• Customer centric approach
• Strong communication skills - written and verbal
• Understanding of data and analysis - incorporating learnings into future projects

Who you'll work with:

• CRM
• Data & Insights
• Product & Tech
• Wider marketing
• Supporting agencies

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus

• Company pension up to 7% matched

• 15% colleague discount in store and online

• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

• Asda Allies Inclusion Networks - helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves