Campaign Planner – National Multi-Channel Campaigns

Asda; Leeds; Hybrid; GBP 35,000 - 42,000; Full time

Benefits offered by this job

Discretionary company bonus

Company pension up to 7% matched

15% colleague discount in store and on

Wellbeing services access (Stream, 24/

24/7 GP and counselling services

Parental leave policies

Job summary

Asda is seeking a Campaign Planner to join the Brand Communications team in a hybrid 37.5 hour week. You will support the development and execution of national advertising campaigns across multiple channels, collaborating with the lead agency and internal teams to deliver on time and to a high standard.

The role involves planning, coordinating with creative and media partners, managing deadlines, and contributing to post-campaign analysis.

Qualifications

• Experience in end-to-end campaign process for paid channels and understanding of creative and media development.
• Marketing experience in client-side or agency environments.
• Experience with TV productions is beneficial.
• Interest and broad understanding of paid media channels.
• Strong ability to multi-task in a fast-paced environment with changing priorities.
• Excellent communication and stakeholder engagement skills.
• Strong presentation and cross-team collaboration abilities.

Responsibilities

• Plan campaigns by providing information for briefing and analyses.
• Coordinate with agencies and internal teams to ensure on-time delivery across channels.
• Lead channel-specific campaign execution across TV, BVOD/VOD, YouTube, Radio, Press, Display and Partnerships.
• Manage deadlines, briefs, pre-production and asset creation for campaigns.
• Support budget tracking, sign-offs, and post-campaign analysis.

Skills

Campaign planning

Stakeholder management

Multi-channel marketing

Project management

Presentation skills

Cross-functional teamwork

Job description

Asda is seeking a Campaign Planner to join the Brand Communications team in a hybrid 37.5 hour week. You will support the development and execution of national advertising campaigns across multiple channels, collaborating with the lead agency and internal teams to deliver on time and to a high standard.

The role involves planning, coordinating with creative and media partners, managing deadlines, and contributing to post-campaign analysis.