ASDA Rewards - Trade Planning Manager

Dev; Bradford; Hybrid; GBP 52,000 - 70,000; Full time

Benefits offered by this job

Car allowance

Discretionary bonus

Company pension

Colleague discount

Parking

Job summary

Colten Care is seeking a Loyalty/Trade Planning Manager to join the Asda X loyalty programme team responsible for formulating and managing the offer platform (Asda Rewards). You will own the rewards strategy, oversee execution, and work closely with design, tech, marketing and CRM to deliver personalised offers.

The role involves building a new function, forming robust processes, and reporting on offer performance with the Data Science and commercial teams.

Qualifications

• Experience with loyalty programmes and offer strategy.
• Strong project management skills and ability to manage timelines.
• Ability to analyse data and generate insights.
• Collaborative approach across marketing, commercial, buying, supply, online and planning teams.
• Experience in leading a high performing team.

Responsibilities

• Develop and own the total rewards activity plan across the total business, ensuring the strength of offers and alignment with implementation timings.
• Manage the workflow of the team, prioritising rewards deliverables with design, tech, marketing and CRM.
• Execute offers in the Loyalty App ensuring accuracy and first-time-right delivery.
• Improve offer management systems and advise on requirements, timings and customer journey.
• Develop and execute segmented offers with Data Science to tailor audiences and plans.
• Provide reporting and insights on offer performance to improve future offerings.
• Test new functionality with Asda tech and external partners to ensure successful implementation.
• Build new processes to fit current ways of working or create new ones for future readiness.

Skills

Project management

Data analysis

Loyalty programmes

Cross-functional collaboration

People management

Job description

Jobs for Humanity is dedicated to building an inclusive and just employment ecosystem. Therefore, we have dedicated this job posting to individuals coming from the following communities: Refugee, Neurodivergent, Single Parent, Blind or Low Vision, Ethnic Minority, and the Previously Incarcerated. If you identify with any of the following communities do not hesitate to register, even if you feel that this particular opportunity is not the right fit for you. Company Name: Colten Care

Job Description

Job Advert

‘Are you looking for a challenging new opportunity, in a fast paced and ever changing environment?’

If so, this could be the role for you! We have an exciting opportunity for a Loyalty/Trade Planning Manager to join our Customer Loyalty team under Asda X, the role is responsible for formulating and managing the offer platform as part of the loyalty programme (Asda Rewards). Core deliverables include ownership of the Asda Rewards offer strategy and execution of these offers to the customer. The role reports into the Senior Manager for Loyalty Commercial Propositions.

What you'll do

• Development and Ownership of the total rewards activity plan across total business, ensuring the strength of offers for customers and aligning any activity with system implementation timings.
• Managing the work flow of the team, and prioritise key rewards deliverables in wider teams such as design, tech, marketing and CRM.
• Execution of offers in the Loyalty App ensuring that all offers are accurate and are executed right first time.
• Improving the offer management systems and be the expert on usage of the system. Sitting in key forums with wider business and senior leadership to advice on requirements, timings and customer user journey.
• Development and execution of our segmented offers strategy, getting tailored and personalised offerings to individuals or sets of customers. Working with the Data Science team to create these audiences/personas and execute a relevant trade plan.
• Reporting and insight on offer performance and working alongside data/commercial to improve offerings for the future.
• Testing any new functionality or offer requirements alongside wider teams; Asda tech, third party development agencies and testing teams to ensure successful implementation
• As a new function in the business, you'll be building a new foundation of processes to fit within current business ways or working or developing entirely new ways to execute the offers that are fit for the future.

How you'll do it

• Experience of working with marketing, commercial, buying, supply, online and mod planning teams
• Competently analyse insight, data and reporting to spot business opportunities and develop brand new propositions. Knowledge of loyalty programmes is preferred but not essential
• Strong project management skills to manage critical paths of all activity delivered for customers on time and right first time
• Have a collaborative approach to working and building strong relationships across the business
• Experience of managing and developing a high performing team

Who you'll work with

Operations, Customer Marketing, Technology, Commercial, Legal, Finance, Contact Centre and Colleague Comms. Third Party agencies and external partners

Work Where it Works

Our hybrid way of working gives you the choice to work where it works. This enables you tochoosewhere you'll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team, as well as across our network of stores and depots.

In return you will receive an exceptional benefits package including

• £5,700 car allowance if applicable
• Discretionary company bonus
• Company pension up to 7% matched
• 10% colleague discount with extra discount days run throughout the year
• Free city centre parking
• Plus much more!

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.