London Hybrid: Enterprise Demand Gen Manager (ABM)

Equus Software, LLC; Greater London; Hybrid; GBP 85,000 - 120,000; Full time

Benefits offered by this job

Great benefits

Great culture

Variety of work

Knowledge sharing

Growth opportunities

Innovation time

Job summary

Equus Software, LLC is seeking an Enterprise Demand Generation Manager to drive multi-region, multi-channel demand across enterprise accounts. You will partner with Sales and global teams to craft ABM programs, content, and campaigns that accelerate pipeline.

You will own regional initiatives for EMEA and APAC, tailoring messaging to regional dynamics while maintaining global alignment and measurement of engagement and pipeline impact.

Qualifications

• 5+ years in B2B demand generation, ABM or enterprise marketing.
• Proven ability to develop personalized campaigns for complex enterprise accounts.
• Strong understanding of enterprise sales cycles and buying committees.
• Excellent content development, communication and campaign management skills.
• Commercial mindset with ability to align marketing to sales pipeline objectives.

Responsibilities

• Develop and execute targeted ABM strategies for high-value enterprise accounts.
• Collaborate with Sales to identify priority accounts and create tailored engagement plans.
• Deliver multi-channel campaigns using account intelligence and engagement insights.
• Partner with regional Sales to align marketing activities with commercial priorities.
• Build and own a selective enterprise events strategy with quality-focused attendance.

Skills

B2B demand gen

ABM strategy

Multichannel marketing

Campaign management

Content development

Tools

Demandbase

Hubspot

Sopro

Salesforce

Job description

Equus Software, LLC is seeking an Enterprise Demand Generation Manager to drive multi-region, multi-channel demand across enterprise accounts. You will partner with Sales and global teams to craft ABM programs, content, and campaigns that accelerate pipeline.

You will own regional initiatives for EMEA and APAC, tailoring messaging to regional dynamics while maintaining global alignment and measurement of engagement and pipeline impact.