Hybrid Enterprise Demand Gen Lead (ABM & Growth)

Remote Genie; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Great benefits

Great culture

Variety in work

Knowledge sharing

Growth opportunities

Innovation time

Job summary

Equus seeks an Enterprise Demand Generation Manager to drive multi-channel demand generation across strategic enterprise accounts. You will collaborate with US-based teams to craft ABM programs, content and campaigns that engage senior decision-makers and accelerate pipeline growth.

The role requires strategic, hands-on marketing across global markets, with a focus on account-based strategies, LinkedIn advertising, email, and digital campaigns. Join a fast-paced, growth-focused organization.

Qualifications

• 5+ years in B2B demand generation or enterprise marketing.
• Proven ability to design personalized campaigns for complex enterprise accounts.
• Strong multichannel marketing and campaign management skills.
• Commercial mindset with pipeline objective alignment.

Responsibilities

• Develop and execute targeted ABM strategies for high-value enterprise accounts.
• Partner with Sales to identify priority accounts and tailor engagement plans.
• Deliver personalized, multichannel campaigns using account intelligence and engagement insights to optimize performance.
• Build relationships with stakeholders across complex enterprise buying groups.
• Collaborate with regional Sales to align marketing activities with commercial priorities.
• Track campaign effectiveness and contribution to pipeline, optimizing activities accordingly.

Skills

Demand generation

ABM

SaaS marketing

Marketing automation

Tools

Hubspot

Salesforce

LinkedIn Ads

Sopro

Demandbase

Job description

Equus seeks an Enterprise Demand Generation Manager to drive multi-channel demand generation across strategic enterprise accounts. You will collaborate with US-based teams to craft ABM programs, content and campaigns that engage senior decision-makers and accelerate pipeline growth.

The role requires strategic, hands-on marketing across global markets, with a focus on account-based strategies, LinkedIn advertising, email, and digital campaigns. Join a fast-paced, growth-focused organization.