London-Based Growth Creative Strategist: Scale Creative Testing

Lovable; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Lovable in London is seeking a growth marketing lead who owns the end-to-end creative loop, from concept to measurement, scaling what works.

You will run high-volume creative testing, leverage AI tools, and shape briefs and assets to drive KPI performance while maintaining Lovable's distinctive taste.

You will collaborate with product, design, and analytics teams, build multi-channel experiments, and push learnings across the organization to accelerate growth and impact.

Qualifications

• Has run high-volume creative testing for performance marketing and can discuss learnings, not just outputs.
• Knows how to leverage AI tools in daily workflows to improve creative outcomes.
• Able to articulate what makes an ad work and apply it across campaigns.

Responsibilities

• Own the creative operating system, including intake, briefing, production, QA, launch, and post-mortem.
• Judge what to scale or kill in creative assets, ensuring Lovable's brand remains strong.
• Design pipelines to generate, adapt, and localise creative at volume with quality checks.
• Turn performance data and audience insights into compelling concepts and briefs.

Skills

Creative testing

AI tools usage

Advertising principles

Ad copywriting

Rapid iteration

Job description

Lovable in London is seeking a growth marketing lead who owns the end-to-end creative loop, from concept to measurement, scaling what works.

You will run high-volume creative testing, leverage AI tools, and shape briefs and assets to drive KPI performance while maintaining Lovable's distinctive taste.

You will collaborate with product, design, and analytics teams, build multi-channel experiments, and push learnings across the organization to accelerate growth and impact.