Growth & Performance Leader (Startup-Scaleup)

Amicable; Greater London; Hybrid; GBP 70,000 - 80,000; Full time

Benefits offered by this job

Private Health Insurance

Group Life Assurance

Employee Assistance Programme

Enhanced family leave

Electric Vehicle Scheme

Share Incentive Plan

Cycle to Work Scheme

Job summary

amicable in London seeks a Head of Growth & Performance to accelerate growth across paid, owned and earned channels. You’ll report to a co‑founder and work with the Head of Brand & Comms and Head of CRM Lifecycle & CX in a hybrid setup.

You’ll drive fast experiments, leverage AI, and turn complex data into a clear narrative for leadership, while balancing growth with brand objectives.

Qualifications

• Genuine start-up or scale-up experience with no large team or budget behind you.
• Scrappy, resourceful, and happiest testing something fast rather than waiting for ideal conditions.
• A real passion for changing the world and genuine interest in amicable's mission.
• Excellent communicator and storyteller who can simplify complex thinking for a founder.
• A rare mix of strategy and hands-on execution with real commercial judgement.
• Comfort operating across paid, owned and earned channels with a track record of strong ROI.

Responsibilities

• Run and optimise paid channels: Google, Meta, YouTube, TikTok and beyond.
• Identify owned and earned channels: partnerships, community, influencers, podcasts, GEO.
• Own the full growth picture: acquisition, conversion, LTV:CAC, reporting to a co-founder.
• Run fast, scrappy experiments with quick tests and kills.
• Leverage AI and automation to outperform a team many times its size.
• Turn data into a simple, board-ready narrative for leadership.
• Collaborate with Brand & Comms and CRM Lifecycle to align growth with retention and brand.
• Navigate sensitive-category realities: tracking, consent, first-party data without slowing momentum.

Job description

amicable in London seeks a Head of Growth & Performance to accelerate growth across paid, owned and earned channels. You’ll report to a co‑founder and work with the Head of Brand & Comms and Head of CRM Lifecycle & CX in a hybrid setup.

You’ll drive fast experiments, leverage AI, and turn complex data into a clear narrative for leadership, while balancing growth with brand objectives.