Creative Strategist: Growth-Driven, Hybrid + Share Options

Rootplatform; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Share Options Programme

Hybrid working: 3 days in office + 2 W

Annual Leave: 25 days

Summer Hours: Early finish Fridays

Work From Anywhere: Up to 2 weeks/yr

Pension: Up to 5% matched

Cycle Scheme

Personal Development: £300 training

Wellbeing Support: Spill/Heka benefits

Annual Team Trip

Parental Leave

Lots of free Mother Root

Job summary

Mother Root, a bold non-alcoholic aperitif brand, is scaling rapidly in the UK and US. We’re seeking a Creative Strategist to own the ideas behind paid creative, grounded in real customer insight, and to guide briefs for editors and creators.

You’ll shape messaging, audiences and formats that balance brand soul with performance. You’ll dive into customer reviews, ad comments and category trends to build living personas and testable hypotheses, then translate insights into hooks and formats for

Qualifications

• 2 to 3 years' experience in creative strategy, performance creative or direct response marketing, ideally with a DTC or consumer brand.
• Proven track record of briefing creative that performs, and the curiosity to understand why it did.
• Fluency in paid social language: hooks, angles, formats, iterations and metrics.

Responsibilities

• Find the insight: immerse yourself in customer research daily and build personas.
• Turn insight into creative that performs: generate original concepts, write briefs, develop funnel-ready creative.
• Learn, iterate, repeat: feed the testing roadmap, analyse performance, contribute to playbooks, build AI-enabled workflows.
• Stay ahead of platform trends and bring best of them to Mother Root while staying original.

Skills

Creative strategy

Performance creative

Direct response marketing

Briefing editors

AI in work

Job description

Mother Root, a bold non-alcoholic aperitif brand, is scaling rapidly in the UK and US. We’re seeking a Creative Strategist to own the ideas behind paid creative, grounded in real customer insight, and to guide briefs for editors and creators.

You’ll shape messaging, audiences and formats that balance brand soul with performance. You’ll dive into customer reviews, ad comments and category trends to build living personas and testable hypotheses, then translate insights into hooks and formats for