Creative Strategist

Salt; Greater London; On-site; GBP 54,000 - 66,000; Full time

Job summary

Salt in London is seeking a Creative Strategist to own paid social creatively and strategically, driving the growth engine for a high-growth creative platform.

You will manage end-to-end campaign delivery, work with top-tier talent, and turn insights into repeatable playbooks that scale launches and drops.

Qualifications

• Paid social experience with end-to-end campaign thinking.
• Strong writing and ability to craft compelling copy.
• Organised, briefer who can work with creators.
• Comfortable working directly with artists and talent.
• Curious about AI and already using it in campaigns.

Responsibilities

• Own paid social creative end-to-end (growth driver).
• Build a testing engine with angles, hooks and formats to learn and scale.
• Shape how talent appears on channels, especially Instagram.
• Partner with artists to optimize performance for each launch.
• Run collection drops from kickoff to live with timelines and assets.

Skills

Paid social

Content / copy

Creative writing

Organised

Briefer

Direct collaboration

AI in marketing

Growth strategy

Tools

Design tools

AI tools

Job description

Creative Strategist, High Growth Creative Platform, London, c. £60K

The gist

This isn’t a post-and-pray social role. It’s an opportunity to build the growth engine behind an ambitious, fast-scaling cultural platform.

You’ll sit at the centre of launches—owning paid social creative, running disciplined testing, and turning insight into repeatable playbooks. At the same time, you’ll drive end-to-end campaign delivery, working directly with top-tier creative talent to make every drop land.

The business

A globally recognised platform connecting leading contemporary artists and cultural institutions with a new generation of collectors and enthusiasts (millions strong and growing).

Alongside this, a newly launched print-focused platform is building momentum—bringing high-quality, accessibly priced works to a broader audience. Still early, scaling fast, and aiming to become the go-to destination in its category.

What you’ll do

• Own paid social creative end-to-end (key growth driver)
• Build a proper testing engine—angles, hooks, formats, learnings that compound
• Shape how talent shows up on their own channels—especially Instagram
• Partner directly with artists to improve performance, every launch
• Run collection drops from kickoff → live (timelines, assets, execution)
• Brief and steer writers, editors, and art directors
• Get hands-on with content when it’s faster/better (design tools + AI)

What they’re looking for

• A paid social creative strategist or a sharp content/copy thinker ready to step up
• Commercially minded, creatively strong, and genuinely into paid social
• Strong writing + a good eye (you know what works—and why)
• Organised operator—nothing slips
• Confident briefer who raises the creative bar
• Comfortable working directly with creative talent
• Curious about AI and already using it
• ~3–6 years’ experience (flexible for standout profiles)
• Build something early—new platform, big ambition
• Work with globally recognised creative talent
• Real ownership over growth strategy + creative performance

Bottom line

If you like creative that performs, launches that matter, and building systems that scale—this is your role.