Flexible Growth-Driven Performance Creative Strategist

In Digital; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working

Gym membership

Team lunches

Bonus potential

Job summary

In Digital, a Covent Garden-based digital growth agency, is seeking a Performance Creative Strategist to bridge numbers and ideas within In Studio. You will collaborate across paid media, data and creative, turning performance insight into growth-focused creative for brands like the Financial Times, MyProtein and Experian.

You'll lead strategy, manage client relationships, and own a robust testing roadmap while guiding internal teams and external creators to execute high-performing campaigns.

Qualifications

• 5+ years in creative strategy or performance creative, with a proven track record in performance creative, ideally scaling paid-social-led DTC or ecommerce brands.
• A strong flow of ideas and good judgement on what belongs in an ad and what to cut.
• Ability to turn ad results into a clear story and concrete actions.

Responsibilities

• Lead the paid creative strategy using dashboards, ad platforms and analytics to spot patterns and decide what to create next.
• Build and develop client relationships, steer conversations, weekly calls and QBRs, aligning creative strategy with business goals.
• Own the creative testing roadmap with structured tests to iterate on winners and maintain a high testing volume.
• Concepts and angles, write direct-response scripts, hooks, body copy and CTAs using frameworks like AIDA.
• Write briefs and direct their execution with the internal creative team and external creators.

Skills

Creative strategy

Performance marketing

Direct-response writing

Data analysis

Communication

Education

Bachelor's degree

Tools

Meta Ads Manager

TikTok Ads

Adobe Creative Suite

Job description

In Digital, a Covent Garden-based digital growth agency, is seeking a Performance Creative Strategist to bridge numbers and ideas within In Studio. You will collaborate across paid media, data and creative, turning performance insight into growth-focused creative for brands like the Financial Times, MyProtein and Experian.

You'll lead strategy, manage client relationships, and own a robust testing roadmap while guiding internal teams and external creators to execute high-performing campaigns.