Local Marketing & Menu Management Executive

Hospitaliti; Greater London; On-site; GBP 40,000 - 56,000; Full time

Job summary

Hospitaliti is seeking a Local Marketing & Menu Management Executive to support Shake Shack's growth in the UK. This role blends local marketing with precise menu management across digital and physical touchpoints, collaborating with landlords, agencies, and cross-functional teams to deliver campaigns, openings, and menu updates.

The role sits at the intersection of Shack operations, central marketing, design, supply chain, and local activations to drive brand love and footfall across the Shack

Qualifications

• Excellent organisational and project management skills.
• Confident managing multiple stakeholders and deadlines.
• Strong communication skills and an eye for detail.
• Proactive, collaborative, and eager to learn.
• Experience working in a multi-site restaurant group is a plus.
• A real people person: enjoys building relationships and engaging with different stakeholders.
• A keen eye for detail and reviewing marketing collateral and content.
• Ability to work independently while thriving in a collaborative team environment.

Responsibilities

• Lead on Limited Time Menu (LTO) launches and changeovers, ensuring all digital and physical menu assets are updated accurately and on time.
• Audit digital and physical menu assets to ensure consistency and accuracy.
• Work with supply chain and allergen teams to ensure accuracy and compliance.
• Liaise with agencies, printers, and design partners to manage timelines and approvals.
• Develop and implement a localised marketing strategy aligned with business goals.
• Build and manage partnerships with landlords, BIDs, charities, and local businesses.
• Plan and execute community events, collaborations, and pop-ups.
• Support reporting after community events and activations, with insights for future campaigns.
• Deliver UK marketing calendar elements across OOH, digital, and student channels.

Skills

Project management

Stakeholder management

Communication skills

Attention to detail

Proactive collaboration

Multi-site experience

People engagement

Marketing collateral review

Job description

We're looking for aLocal Marketing & Menu Management Executiveto support Shake Shack's growth and strengthen our brand presence across the UK. This role is a mix of creative local marketing and detailed menu management. You'll work with landlords, communities, agencies, and cross-functional teams to deliver seamless campaigns, new openings, and menu changeovers.

You'll be a key connector between our Shacks, central marketing, design, supply chain, and operations, making sure our menus, partnerships, and local activations drive awareness, footfall, and brand love across every Shack.

Key Responsibilities

Menu & Systems Management

• Lead on Limited Time Menu (LTO) launches and changeovers, ensuring all digital and physical menu assets (delivery platforms, kiosks, digital boards, in-Shack menus) are updated accurately and on time.
• Conduct audits of digital and physical menu assets to ensure consistency and accuracy.
• Work with supply chain and allergen teams to ensure accuracy and compliance.
• Liaise with agencies, printers, and design partners to manage timelines and approvals.

Local Partnerships & Community Marketing

• Help to identify, develop and implement a localised marketing strategy that aligns with overall business goals.
• Build and manage partnerships with landlords, BIDs, charities, and local businesses.
• Support planning and execution of community events, collaborations, and pop-ups.
• Curate and deliver fun, hyper-local events and activations (e.g. padel club, dog days, run clubs etc.) that bring the community into the Shack experience.
• Support reporting following community events, collaborations and pop-ups, as well as hyper-local events and activations.
• Research and identify local marketing opportunities that drive brand visibility and sales.
• Manage Shack-specific offers and discounts (e.g. student platforms like UniDays, Emergency Workers, landlord apps/websites), keeping listings updated and consistent.
• Support insights reporting on Shack-specific offers and discounts, to support business performance.

Sales-driving Activities

• Work with Line-Manager to develop and implement local campaigns to increase in-Shack traffic and drive sales
• Create Shack-specific offers, bundles or surprise-and-delight moments for key audience groups
• Partner with operations to track sales uplift post-campaign or activation
• Provide insight into underperforming locations and work on targeted strategies to boost performance

New Shack Openings

• Support pre-opening marketing, menu and system setup, and launch events.
• Coordinate opening assets with agencies and landlords.
• Ensure consistent brand presence across digital and physical touchpoints.

Campaigns & Activations

• Deliver elements of the UK marketing calendar, including seasonal LTOs, partnerships, and Shack-specific activations.
• Support campaign delivery across OOH, delivery platforms, and student channels.
• Manage artwork requests and signage briefs, keeping brand standards consistent.
• Support post-campaign reporting and learnings.

General Marketing Support

• Maintain organised asset libraries and campaign trackers.
• Provide occasional support for social, CRM, or copywriting tasks.
• Help ensure the Shack teams are informed and equipped with campaign comms.

The Ingredients You'll Need

• Excellent organisational and project management skills.
• Confidence managing multiple stakeholders and deadlines.
• Strong communication skills and an eye for detail.
• Proactive, collaborative, and eager to learn.
• Experience working in a multi-site restaurant group is a plus.
• A real people person: enjoys building relationships and engaging with different stakeholders.
• A keen eye for detail and reviewing marketing collateral and content.
• Ability to work independently while thriving in a collaborative team environment.