Brand Manager

TACO BELL; Old Woking; On-site; GBP 65,000 - 90,000; Full time

Job summary

Taco Bell UK and Europe Limited is seeking a dynamic Brand Manager to own the marketing strategy that fuels footfall, elevates consumer perception and scales the brand's fame. Reporting to the UK Head of Marketing, you’ll lead cross-functional squads, partner with franchisees and global teams, and blend strategic thinking with hands-on execution in a fast-paced, entrepreneurial environment.

You’ll own national marketing campaigns from concept to rollout, manage agency partners, collaborate with

Qualifications

• Minimum 5 years of professional marketing experience (non-internship) in QSR, retail, FMCG or food-related sectors.
• Proven track record of leading brand-building and commercial performance marketing initiatives.
• Strong leadership and relationship-building skills with the ability to influence cross-functional partners and external agencies.
• Experience developing and executing multi-market marketing calendars and launching new products.
• Hands-on expertise in managing the full creative process, including brief writing, production oversight and budget management.
• Data-driven mindset with the ability to translate insights into actionable strategies.
• Big-picture thinker who can turn strategic concepts into tangible actions.
• Collaborative team player who thrives in a fast-paced, start-up-like environment.
• Consulting or strategy experience creating business cases and proposals for franchise partners.
• Understanding of restaurant or retail operational complexity and strong negotiation skills.

Responsibilities

• Own and execute a national marketing strategy that drives restaurant footfall and strengthens brand perception.
• Lead end-to-end national campaigns—from concept through production to rollout—across above- and below-the-line channels.
• Manage creative agency partners, overseeing briefs, production, post-production, timelines and budgets.
• Collaborate with commercial finance, restaurant operations and food innovation teams to align brand strategy with business goals.
• Build and nurture relationships with franchise partners to ensure seamless implementation of brand initiatives.
• Identify and activate revenue-growth opportunities through core activations, limited-time offers and value plays.
• Leverage best practices and learnings from Taco Bell's global markets to inform local initiatives.
• Partner with the Digital Marketing Manager to integrate online programs with traditional marketing efforts.
• Analyse performance data to optimise campaigns and inform future strategic decisions.
• Develop business cases and sell-in decks to secure stakeholder buy-in and drive cross-functional alignment.

Skills

Brand management

Leadership

Cross-functional collaboration

Data-driven marketing

Strategic thinking

Franchise relations

Tools

Campaign management tools

Job description

Job Description: Taco Bell UK and Europe Limited is seeking a dynamic Brand Manager to own the marketing strategy that fuels footfall, elevates consumer perception and scales the brand's fame. Reporting to the UK Head of Marketing, you\'ll lead cross-functional squads, partner with franchisees and global teams, and blend strategic thinking with hands-on execution in a fast-paced, entrepreneurial environment. Responsibilities:

• Own and execute a national marketing strategy that drives restaurant footfall and strengthens brand perception.
• Lead end-to-end national campaigns-from concept through production to rollout-across above- and below-the-line channels.
• Manage creative agency partners, overseeing briefs, production, post-production, timelines and budgets.
• Collaborate with commercial finance, restaurant operations and food innovation teams to align brand strategy with business goals.
• Build and nurture relationships with franchise partners to ensure seamless implementation of brand initiatives.
• Identify and activate revenue-growth opportunities through core activations, limited-time offers and value plays.
• Leverage best practices and learnings from Taco Bell's global markets to inform local initiatives.
• Partner with the Digital Marketing Manager to integrate online programs with traditional marketing efforts.
• Analyse performance data to optimise campaigns and inform future strategic decisions.
• Develop business cases and sell-in decks to secure stakeholder buy-in and drive cross-functional alignment.
• Minimum 5 years of professional marketing experience (non-internship) in QSR, retail, FMCG or food-related sectors.
• Proven track record of leading brand-building and commercial performance marketing initiatives.
• Strong leadership and relationship-building skills with the ability to influence cross-functional partners and external agencies.
• Experience developing and executing multi-market marketing calendars and launching new products.
• Hands-on expertise in managing the full creative process, including brief writing, production oversight and budget management.
• Data-driven mindset with the ability to translate insights into actionable strategies.
• Big-picture thinker who can turn strategic concepts into tangible actions.
• Collaborative team player who thrives in a fast-paced, start-up-like environment.
• Consulting or strategy experience creating business cases and proposals for franchise partners.
• Understanding of restaurant or retail operational complexity and strong negotiation skills.