Local Marketing & Menu Lead (UK)

Hospitaliti; Greater London; On-site; GBP 40,000 - 56,000; Full time

Job summary

Hospitaliti is seeking a Local Marketing & Menu Management Executive to support Shake Shack's growth in the UK. This role blends local marketing with precise menu management across digital and physical touchpoints, collaborating with landlords, agencies, and cross-functional teams to deliver campaigns, openings, and menu updates.

The role sits at the intersection of Shack operations, central marketing, design, supply chain, and local activations to drive brand love and footfall across the Shack

Qualifications

• Excellent organisational and project management skills.
• Confident managing multiple stakeholders and deadlines.
• Strong communication skills and an eye for detail.
• Proactive, collaborative, and eager to learn.
• Experience working in a multi-site restaurant group is a plus.
• A real people person: enjoys building relationships and engaging with different stakeholders.
• A keen eye for detail and reviewing marketing collateral and content.
• Ability to work independently while thriving in a collaborative team environment.

Responsibilities

• Lead on Limited Time Menu (LTO) launches and changeovers, ensuring all digital and physical menu assets are updated accurately and on time.
• Audit digital and physical menu assets to ensure consistency and accuracy.
• Work with supply chain and allergen teams to ensure accuracy and compliance.
• Liaise with agencies, printers, and design partners to manage timelines and approvals.
• Develop and implement a localised marketing strategy aligned with business goals.
• Build and manage partnerships with landlords, BIDs, charities, and local businesses.
• Plan and execute community events, collaborations, and pop-ups.
• Support reporting after community events and activations, with insights for future campaigns.
• Deliver UK marketing calendar elements across OOH, digital, and student channels.

Skills

Project management

Stakeholder management

Communication skills

Attention to detail

Proactive collaboration

Multi-site experience

People engagement

Marketing collateral review

Job description

Hospitaliti is seeking a Local Marketing & Menu Management Executive to support Shake Shack's growth in the UK. This role blends local marketing with precise menu management across digital and physical touchpoints, collaborating with landlords, agencies, and cross-functional teams to deliver campaigns, openings, and menu updates.

The role sits at the intersection of Shack operations, central marketing, design, supply chain, and local activations to drive brand love and footfall across the Shack