Live Shopping Director

Propel; Greater London; Hybrid; GBP 110,000 - 150,000; Full time

Job summary

Propel in London is seeking a Head of Live Shopping Operations to lead a brand-new function driving high-volume live commerce across multiple brands and studios. You will sit on the leadership team and shape how we schedule, staff and measure live campaigns.

You’ll manage a large team, operate from dashboards, own GMV per hour, and build scalable processes as we expand into Europe. Experience in live TV or large-scale operations is valued; calm, detail-oriented leadership is essential.

Qualifications

• Experience running a large-scale operation with a big team behind it.
• Runs their team from a dashboard and firefights from the numbers.
• Strong people leadership, ideally including managing managers.
• Calm under pressure with a keen eye for process and detail.
• TikTok Shop LIVE or live commerce experience is a plus but not required.

Responsibilities

• Run a high-volume live calendar across many brands, studios and presenters with consistent quality.
• Own the numbers from GMV per hour to cancellations and efficiency, acting on data.
• Build repeatable scheduling, staffing and production processes for growing volume.
• Recruit, coach and develop presenters, producers and the live team.
• Lead and develop the Head of Live Shopping Operations.
• Assist in launching live shopping in Europe.

Skills

People leadership

Data-driven decisions

Live operations management

Operational process design

Team development

Tools

Scheduling software

Dashboard analytics

Job description

Propel is partnering again with the UK’s leading TikTok Shop agency, the team behind social commerce for some of the biggest household-name consumer brands in the country. Revenue has grown 300% this year, headcount has nearly doubled, and they’re targeting the same again in 2027 as they launch in central Europe.

Live shopping is one of the biggest sales levers they have. Presenters go live on TikTok for major brands, at high volume, across multiple in-house studios every week. The live calendar is busy and the presenter bench is growing, but the playbooks, rhythm and operational discipline a much bigger live business needs are still being built.

That’s what this hire is for. It’s a brand-new leadership role taking live shopping out into its own function, and the ideal person may not come from TikTok at all. If you’ve run a large live production, or managed a big shift-based operation where people, timings and numbers all have to land every single day, your experience translates directly.

What you’ll be doing:

• Running a high-volume live calendar across many brands, studios and presenters, with consistent quality and a reliable booking rhythm
• Owning the numbers, from GMV per hour and booking rates to cancellations and efficiency, and acting fast on what the data says
• Building repeatable processes for scheduling, staffing and production that hold up as volume grows
• Recruiting, coaching and developing presenters, producers and the wider live team
• Leading and developing the Head of Live Shopping Operations
• Helping launch live shopping in Europe

What we’re looking for:

• Experience running a large-scale operation with a big team behind it, from live TV or events production, large-scale retail, logistics or similar
• Someone who runs their team from a dashboard and is happy firefighting from the numbers
• Strong people leadership, ideally including managing managers
• Calm under pressure, with a genuine eye for process and detail
• TikTok Shop LIVE or live commerce experience is a strong plus, but not essential

This is probably not for you if:

• You’d rather be on the creative side of the camera than running the operation behind it
• You prefer a slower, more predictable rhythm, as this one moves fast every week
• Fully remote working is a dealbreaker (this one’s 3 days a week in North London)

Location: north-east London, hybrid, 3 days in office, with genuine flexibility on hours

This is genuinely a rare chance to build and lead a brand-new live commerce function at the heart of a business in hypergrowth, with a seat on the leadership team from day one