Affiliate and TikTok shop manager

ripple; Greater London; Presencial; GBP 60.000 - 90.000; Jornada completa

Descripción de la vacante

Ripple is seeking a TikTok Shop & Creator Commerce Lead to build and scale ripple⁺’s TikTok Shop and creator ecosystem from the ground up. This is a performance-first, revenue-focused role reporting to the founders and Head of Performance & Digital.

You will design a high-velocity strategy with creator content, rapid testing, and tight feedback loops to maximise GMV, CPA, and ROAS. This in-office role in London offers entrepreneurial ownership and cross-functional collaboration with paid media

Formación

• Proven experience scaling TikTok Shop or creator commerce into a meaningful revenue channel.
• Built or managed large creator communities or affiliate programs.
• Think like a performance marketer, not a brand marketer.
• Comfortable managing high volumes of content and rapid testing cycles.
• Understand what makes short-form content convert, not just get views.
• Fluent in metrics like GMV, CPA, ROAS, and contribution margin.
• Organised, proactive, and great at motivating creators.
• Enjoy fast-paced, high-ownership environments.
• Experience in DTC or Shopify brands.
• Experience working closely with paid social teams.
• International or US market experience.

Responsabilidades

• Build and scale a high-performing network of TikTok Shop creators and affiliates.
• Launch challenges, incentives, and always-on programs that drive daily content and consistent sales.
• Identify winning hooks, formats, and trends; turn insights into revenue-focused briefs.
• Track GMV, CPA, ROAS, and content performance; optimize accordingly.
• Manage relationships with TikTok Shop reps, agencies, and internal teams to maximise growth.

Conocimientos

TikTok Shop experience

Creator commerce

Performance marketing

GMV tracking

ROAS optimization

Content creator management

E-commerce/DTC experience

US/International market experience

TikTok Ads Manager

Herramientas

TikTok Ads Manager

Descripción del empleo

We are a fast-growing, independent wellness company founded by siblings Sam and Lucie Beecham. We are home to two distinctive, content-led brands:

ripple⁺: Plant-powered, zero-nicotine inhalables, flavoured air and functional pouches designed to help people leave old habits behind and build better rituals.

Droplet: A modern home fragrance brand spanning incense, fragrance oils, reed diffusers, scent burners and the Scent Amplifier, with collaborations including Houseplant and PSG.

We are a small, ambitious team where ideas move quickly and your work makes a visible impact.

Ripple⁺ Brand DNA:

Extreme Ownership: Take full responsibility for every outcome within your control.

Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.

Purpose: Be here because you want to be. We are a passionate, long-term-focused team.

Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.

The Role

We’re hiring a TikTok Shop & Creator Commerce Lead to build and scale ripple⁺’s TikTok Shop and creator ecosystem from the ground up. This is not traditional influencer marketing. It’s performance-first, commercially focused, and accountable to revenue.

You’ll design and lead a TikTok Shop strategy built on:

• high-volume creator content
• rapid creative testing
• tight feedback loops
• and relentless optimisation against GMV, CPA, and ROAS

You’ll turn creators into an acquisition channel, not just brand awareness.

You’ll work cross-functionally with paid media, creative, and e-commerce to make TikTok Shop one of ripple⁺’s most important growth levers.

Reporting

You’ll work directly with the founders and Head of Performance & Digital with real ownership and autonomy.

This is a high-impact role with the freedom to test, build, and scale quickly. We’re looking for someone entrepreneurial who wants to run their own channel like a mini business inside the company.

What You’ll Do

50% Creator Community Building & Management

Build and scale a high-performing network of TikTok Shop creators and affiliates. Launch challenges, incentives, and always-on programs that drive daily content and consistent sales.

Identify winning hooks, formats, and trends. Turn insights into clear, revenue-focused briefs that creators can execute at scale.

10% Performance Analysis & Iteration

Track GMV, CPA, ROAS, and content performance. Double down on what works, kill what doesn’t, and continuously improve output.

10% – Platform & Partner Management

Own relationships with TikTok Shop reps, agencies, and internal teams to maximise growth and operational efficiency.

Ideal Profile

You’ll likely thrive here if you:

• Have proven experience scaling TikTok Shop or creator commerce into a meaningful revenue channel
• Have built or managed large creator communities or affiliate programs
• Think like a performance marketer, not a brand marketer
• Are comfortable managing high volumes of content and rapid testing cycles
• Understand what makes short-form content actually convert, not just get views
• Are fluent in metrics like GMV, CPA, ROAS, and contribution margin
• Are organised, proactive, and great at motivating creators
• Enjoy fast-paced, high-ownership environments
• Experience in DTC or Shopify brands
• Experience working closely with paid social teams
• International or US market experience

Logistics

Location: London, 35 Inverness Street Camden (in-office role)

Report Into: Co‑founders & Head of Performance & Digita