Social Media Producer & Host (Luxury)

SUMO; Greater London; On-site; GBP 35,000 - 52,000; Full time

Job summary

SUMO, a rapidly growing luxury fashion business, is recruiting a Social Media Producer & Host in London to lead TikTok Live shopping shows and bring luxury products to life on camera.

You will host, plan, and produce shows, engage viewers in real time, select products, develop concepts, and align with the wider social and ecommerce teams to drive engagement and sales.

Qualifications

• Experience in social media or content creation.
• Hands-on TikTok Live experience is highly desirable.
• Confident and personable on camera.
• Strong understanding of TikTok trends and platform culture.
• Comfortable in luxury fashion environments.

Responsibilities

• Host engaging TikTok Live shopping shows presenting luxury fashion products.
• Become a recognisable on-camera personality for the brand's social channels.
• Engage directly with viewers, responding to comments in real time.
• Showcase products with features, styling opportunities and selling points.
• Produce and plan TikTok Live shows from concept to execution.
• Develop show concepts, themes and formats to drive engagement and sales.
• Collaborate with social, content and ecommerce teams on live strategy.
• Stay on top of TikTok trends and emerging live shopping formats.

Skills

TikTok Live

On-camera hosting

Audience engagement

Content creation

Live show production

Job description

We're currently recruiting on behalf of a rapidly growing luxury fashion business for a Social Media Producer & Host to join their social commerce team in London.

This is an exciting opportunity for a confident, energetic and social-first individual to take a leading role in producing and hosting TikTok Live shopping shows. You'll be responsible for bringing luxury fashion products to life on camera, engaging audiences in real time and creating entertaining, high-energy live content that drives both engagement and sales.

The successful candidate will ideally come from a social media or content background, with previous experience of TikTok Live and a genuine love of being in front of the camera. You'll have a natural ability to connect with an audience, plenty of personality and a strong understanding of what makes content perform on TikTok.

Alongside hosting, you'll be involved in the full production of each show, from selecting products and planning the running order through to developing concepts and reviewing performance.

Responsibilities

• Host engaging and entertaining TikTok Live shopping shows, presenting luxury fashion products to a live audience
• Become a recognisable and engaging on-camera personality for the brand's social commerce channels
• Engage directly with viewers, responding to comments and questions in real time
• Showcase products confidently, communicating key features, styling opportunities and selling points
• Create energy and excitement around products while delivering an authentic and natural experience for viewers
• Produce and plan TikTok Live shows from concept through to execution
• Select products and curate compelling product line-ups for each live show
• Develop show concepts, themes and formats designed to drive engagement and sales
• Work closely with the wider social, content and e-commerce teams to support the live shopping strategy
• Stay on top of TikTok trends, platform developments and emerging live shopping formats
• Contribute ideas for wider TikTok and social content outside of live shows
• Review live performance and use audience behaviour, engagement and sales insights to continually improve future shows
• Support the development and growth of TikTok Shop as a key social commerce channel

Requirements

• Previous experience within social media, content creation, social commerce or a similar role
• Hands-on experience with TikTok Live is highly desirable
• Confident, charismatic and genuinely comfortable being in front of the camera
• A natural communicator who can build rapport and maintain energy with a live audience
• Strong understanding of TikTok, social media culture and current content trends
• Creative mindset with the ability to develop engaging ideas and show concepts
• Commercially aware, with an understanding of how social content can drive engagement and sales
• Strong organisational skills with the ability to plan shows, select products and manage multiple priorities
• An interest in luxury fashion, designer brands and the wider fashion industry
• Previous experience within fashion, beauty, lifestyle or luxury would be advantageous

This is a brilliant opportunity for someone who lives and breathes social media, loves being on camera and wants to combine content creation, presenting and e-commerce within the luxury fashion.