TikTok Shop & Creator Commerce Lead

ripple; Greater London; On-site; GBP 65,000 - 100,000; Full time

Job summary

Ripple is seeking a TikTok Shop & Creator Commerce Lead to build and scale ripple⁺'s TikTok Shop and creator ecosystem from the ground up. This role is performance-first, commercially focused, and accountable to revenue.

You’ll design and lead a TikTok Shop strategy built on high-volume creator content, rapid testing, tight feedback loops, and relentless optimisation against GMV, CPA, and ROAS. You’ll turn creators into an acquisition channel, collaborating with paid media, creative, and

Qualifications

• Experience scaling TikTok Shop or creator commerce into meaningful revenue.
• Built or managed large creator communities or affiliate programs.
• Think like a performance marketer, not just a brand marketer.
• comfortable managing high volumes of content and rapid testing cycles.

Responsibilities

• 50% Creator Community Building & Management – build and scale a high-performing network of TikTok Shop creators and affiliates.
• Identify winning hooks, formats, and trends; turn insights into revenue-focused briefs for creators.
• 10% Performance Analysis & Iteration – track GMV, CPA, ROAS, and content performance and optimize.
• 10% Platform & Partner Management – manage relationships with TikTok Shop reps, agencies, and internal teams.

Skills

TikTok Shop

Creator commerce

Performance marketing

GMV awareness

Job description

TikTok Shop & Creator Commerce Lead Full-time | Camden, London (in office)

About Us

We are a fast-growing, independent wellness company founded by siblings Sam and Lucie Beecham. We are home to two distinctive, content-led brands:

ripple⁺: Plant-powered, zero-nicotine inhalables, flavoured air and functional pouches designed to help people leave old habits behind and build better rituals.

Droplet: A modern home fragrance brand spanning incense, fragrance oils, reed diffusers, scent burners and the Scent Amplifier, with collaborations including Houseplant and PSG.

We are a small, ambitious team where ideas move quickly and your work makes a visible impact.

Ripple⁺ Brand DNA:

Extreme Ownership: Take full responsibility for every outcome within your control.

Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.

Purpose: Be here because you want to be. We are a passionate, long-term-focused team.

Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.

The Role

We're hiring a TikTok Shop & Creator Commerce Lead to build and scale ripple⁺'s TikTok Shop and creator ecosystem from the ground up. This is not traditional influencer marketing. It's performance-first, commercially focused, and accountable to revenue.

You'll design and lead a TikTok Shop strategy built on:

• high-volume creator content
• rapid creative testing
• tight feedback loops
• and relentless optimisation against GMV, CPA, and ROAS

You'll turn creators into an acquisition channel, not just brand awareness.

You'll work cross-functionally with paid media, creative, and e-commerce to make TikTok Shop one of ripple⁺'s most important growth levers.

Reporting

You'll work directly with the founders and Head of Performance & Digital with real ownership and autonomy.

This is a high-impact role with the freedom to test, build, and scale quickly. We're looking for someone entrepreneurial who wants to run their own channel like a mini business inside the company.

What You'll Do

50% Creator Community Building & Management

Build and scale a high-performing network of TikTok Shop creators and affiliates. Launch challenges, incentives, and always-on programs that drive daily content and consistent sales.

Identify winning hooks, formats, and trends. Turn insights into clear, revenue-focused briefs that creators can execute at scale.

10% Performance Analysis & Iteration

Track GMV, CPA, ROAS, and content performance. Double down on what works, kill what doesn't, and continuously improve output.

10% - Platform & Partner Management

Own relationships with TikTok Shop reps, agencies, and internal teams to maximise growth and operational efficiency.

Ideal Profile

You'll likely thrive here if you:

• Have proven experience scaling TikTok Shop or creator commerce into a meaningful revenue channel
• Have built or managed large creator communities or affiliate programs
• Think like a performance marketer, not a brand marketer
• Are comfortable managing high volumes of content and rapid testing cycles
• Understand what makes short-form content actually convert, not just get views
• Are fluent in metrics like GMV, CPA, ROAS, and contribution margin
• Are organised, proactive, and great at motivating creators
• Enjoy fast-paced, high-ownership environments
• Experience in DTC or Shopify brands
• Experience working closely with paid social teams
• International or US market experience

Logistics

Location: London, 35 Inverness Street Camden (in-office role)

Report Into: Co-founders & Head of Performance & Digital