Lead TikTok Presenter

Somerce Ltd; Greater London, Manchester; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

Competitive salary (£50k-£75k)

Bonus / commission

Holiday entitlement (28 days + bank)

Hybrid work (London & Manchester)

Flexible hours

Company pension

Wellness allowance

Team socials

Staff discounts

Job summary

Somerce Ltd is seeking a senior Live Presenter to lead and elevate the platform’s hosting team in the UK. The role combines on-screen presenting with team leadership, talent scouting and programme development for future LIVE hosts.

You will recruit, train, and mentor hosts, drive high-quality streams, and ensure brand alignment across campaigns with a fast-paced, dynamic environment.

Qualifications

• Proven experience as a live presenter with GMV/viewer metrics to show; TikTok Shop LIVE is ideal.
• Experience leading or managing a team of presenters or talent.
• Ability to set expectations and coach performance.
• Commercial mindset: a LIVE is a sales channel, not just a show.

Responsibilities

• Present high-stakes LIVEs for major brands: launches, sale days, showcase streams.
• Lead the host team: line-manage, mentor, 1:1s and performance reviews.
• Train hosts: onboarding, advanced selling, TikTok Shop compliance, data reading.

Skills

Live presenting

Team leadership

Talent scouting

Coaching presenters

Job description

The role

You'll be the senior presenter in the business and the standard every host on our platform works to. You'll still present, and you'll lead the host team: finding, training and developing the next generation of LIVE hosts. You'll be part presenter, part team leader and part talent scout.

What you'll do

• Present. Run high-stakes LIVEs for our biggest brands: launches, mega sale days and showcase streams. Demo products, run LIVE offers and convert viewers into buyers.
• Lead. Be the senior voice for presenting across the business. Line-manage and mentor the host team, run a regular cadence of one-to-ones and performance check-ins, and represent presenters in leadership conversations on LIVE strategy, capacity and quality. Be the person brands, account teams and hosts all turn to for what good looks like on stream.
• Train the hosts. Build and deliver our host training programme, from onboarding and the first stream through to advanced selling technique, TikTok Shop compliance and reading live data. Run regular reviews and give feedback that moves GMV per hour.
• Recruit. Source, audition and onboard new hosts onto LiveHost. Use drama schools, affiliate creators, talent platforms and your own network. Know a great host within 30 seconds of a screen test.
• Set the standard. Write the playbooks: stream structure, scripting by category, handling comments, pacing offers. Make sure the quality holds up as hours scale.
• Work with the team. Partner with account and Live managers on host selection, brand briefs and performance. Bring what you see on stream back into strategy.

Who You Are

• An experienced live presenter. TikTok Shop LIVE is ideal; shopping TV, QVC-style selling or high-volume live commerce elsewhere also counts.
• Someone with a track record you can prove: GMV, conversion or viewer numbers from streams you've run.
• Experienced in leading or managing a team of presenters or talent, and confident setting expectations and holding people to them.
• A natural coach who can make good presenters great and explain why something works.
• A good judge of talent with an eye for the hosts others miss.
• Commercial: you know a LIVE is a sales channel, not a show.
• Comfortable with pace. We're a young company moving fast, and some streams fall on evenings and weekends around key trading moments. Schedule flexibility is required.

Core Benefits

• Competitive salary, £50,000 - £75,000 DOE
• Performance-related bonus / commissionaligned to commercial impact
• 28 days holiday + bank holidays
• Hybrid workingwith offices in London and Manchester
• Flexible working hours– we care about output, not clock-watching

Growth & Career Development

• Clear progression pathswith responsibility early
• Regular performance reviewsfocused on development and impact
• Direct exposure to high-growth brandsacross the UK, US and EU
• Opportunity to work at thecutting edge of TikTok Shop and social commerce

Financial & Lifestyle Perks

• Company pension scheme
• Monthly wellness allowance(gym, fitness, mental wellbeing or similar)
• Team socials and eventsthroughout the year
• Staff discountsacross our brands and partners

The Somerce Difference

• We trust our people
• We move quickly and back good ideas
• You’ll have real influence, not just responsibility
• If you perform, you’ll grow, simple as that