Lifecycle & Retention Marketing Manager – Hybrid

Future Publishing Limited; Bath; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Discounted rates with Dental care and

Private Medical care

Profit-sharing on targets

Refer a friend scheme

Well-being support programs

Share Incentive Plan

Pension scheme with salary sacrifice

Free drinks and snacks in offices

Job summary

Future Publishing Limited is seeking a dedicated Retention Marketing professional to lead subscriber lifecycle strategies across our Bath portfolio. You will drive onboarding, renewal, and win-back campaigns for both digital and print subscribers, coordinating with CRM, design, editorial and acquisition teams to reduce churn.

You will build automated email journeys, analyze retention metrics, and translate insights into actionable recommendations.

Qualifications

• Experience in retention or CRM marketing within subscription or digital publishing.
• Proficiency with CRM or CDP platforms and email automation tools.
• Strong data analysis skills and ability to translate metrics into campaign recommendations.
• Excellent written communication for multi-channel journeys.

Responsibilities

• Manage multi-channel onboarding, renewal, and win-back campaigns to increase subscriber engagement and reduce churn.
• Optimize automated customer lifecycle journeys and email communication workflows across print and digital brands.
• Deliver monthly performance reporting, translating retention analytics into actionable recommendations for stakeholders.
• Collaborate with CRM, Design, Editorial, and Acquisition teams to create engaging, on-brand subscriber campaigns.
• Recommend strategic win-back pricing and promotional offers aligned with commercial revenue goals.
• Manage retention budget allocation to ensure strong return on marketing investment and long-term customer value.

Skills

Retention marketing

CRM marketing

Email marketing automation

Data analysis

Copywriting for email

Cross-functional collaboration

Job description

Future Publishing Limited is seeking a dedicated Retention Marketing professional to lead subscriber lifecycle strategies across our Bath portfolio. You will drive onboarding, renewal, and win-back campaigns for both digital and print subscribers, coordinating with CRM, design, editorial and acquisition teams to reduce churn.

You will build automated email journeys, analyze retention metrics, and translate insights into actionable recommendations.