Lifecycle Marketing Lead, Subscriptions & Retention

Future PLC; Bath; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Private medical care

Share of profits (bonus)

Refer a friend scheme

Well-being support

Share incentive plan

Pension scheme

Free drinks and snacks

Job summary

Future plc in Bath is seeking an experienced Retention Marketing professional to own subscriber lifecycle strategies across digital and print brands. You will manage multi-channel journeys, automated renewals, and win-back campaigns to reduce churn and grow customer lifetime value.

Based in Bath, this hybrid role involves collaborating with CRM, design, editorial and acquisition teams. You will build and test email series, analyse retention metrics, and translate insights into action in a

Qualifications

• Experience in retention or CRM marketing within subscriptions or membership models.
• Proficient with CRM/CDP platforms and email automation tools.
• Strong data analysis and ability to translate metrics into actionable insights.
• Excellent written communication for email and multi-channel journeys.
• Collaborative in Agile environments and cross-functional teams.

Responsibilities

• Manage multi-channel onboarding, renewal, and win-back campaigns to increase engagement and reduce churn.
• Optimize automated customer lifecycle journeys and email communications across brands.
• Deliver monthly retention performance reports with actionable recommendations.
• Collaborate with CRM, Design, Editorial, and Acquisition teams to create engaging campaigns.
• Test pricing and promotional offers, and manage retention budget allocation.

Skills

Retention Marketing

CRM Marketing

Lifecycle Management

Email Automation

Data Analysis

Copywriting

Agile Working

Cross-functional Collaboration

Tools

CRM/CDP platforms

Email automation tools

Marketing dashboards

Job description

Future plc in Bath is seeking an experienced Retention Marketing professional to own subscriber lifecycle strategies across digital and print brands. You will manage multi-channel journeys, automated renewals, and win-back campaigns to reduce churn and grow customer lifetime value.

Based in Bath, this hybrid role involves collaborating with CRM, design, editorial and acquisition teams. You will build and test email series, analyse retention metrics, and translate insights into action in a