Lifecycle Growth Lead: CRM & Activation

Dex; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Above market salary

Significant equity

Private healthcare & dental

Fertility benefits

Gym membership

Claude tokens

Socials & offsites

MacBook Pro

Tools and support

Job summary

Dex is hiring for a Growth Lifecycle role focused on building and owning the lifecycle stack from scratch. You will design onboarding journeys, use behavioural signals to personalise messages, and educate users on the product across channels.

You will own reactivation, reporting, and testing, partnering closely with product and engineering to drive growth. This is a hands-on, AI-fluent role in a fast-moving, consumer-tech environment where success is measured by growth metrics and activation

Qualifications

• Experience building lifecycle/CRM from scratch.
• Experience in consumer tech or software with focus on the user journey.
• Measured in growth metrics (CAC to LTV, conversion, revenue growth).
• Highly technical, analytical and commercial; able to pull numbers and justify actions.
• Experience collaborating with growth teams at early-stage companies.

Responsibilities

• Own the lifecycle stack end to end; select tools, build segmentation, triggers and cadences.
• Design onboarding journeys from signup to first valuable actions.
• Turn behavioural signals into personalised journeys.
• Educate users on the product and keep voice consistent across channels.
• Own reactivation as a core metric and build sequences.
• Build the reporting layer from the ground up for lifecycle perf.
• Keep tests in flight and learnings documented.
• Report to Head of Growth and collaborate with product/engineering.

Skills

Lifecycle marketing

CRM from scratch

Growth metrics

Technical & analytical

Product instincts

AI fluency

Job description

Dex is hiring for a Growth Lifecycle role focused on building and owning the lifecycle stack from scratch. You will design onboarding journeys, use behavioural signals to personalise messages, and educate users on the product across channels.

You will own reactivation, reporting, and testing, partnering closely with product and engineering to drive growth. This is a hands-on, AI-fluent role in a fast-moving, consumer-tech environment where success is measured by growth metrics and activation