Lifecycle Growth Lead

myota; Greater London; On-site; GBP 80,000 - 110,000; Full time

Job summary

myota is seeking a Lifecycle Lead to shape how customers understand and use our gut-health product beyond purchase, building habits and education at scale. You'll own lifecycle strategy across onboarding, retention and insights, combining hands-on Shopify/Klaviyo work with strategic system design to drive long-term engagement and subscription growth.

This role demands both strategic thinking and practical execution, with a focus on AI-enabled automation and data-driven improvements across

Qualifications

• Strong lifecycle, CRM or retention experience.
• Hands-on Shopify and Klaviyo experience.
• Experience with subscription ecommerce.
• Strong understanding of retention metrics, cohort behaviour, churn, repeat purchase and LTV.

Responsibilities

• Own lifecycle strategy and execution across the post-acquisition customer journey.
• Develop welcome, post-purchase, and subscription onboarding journeys.
• Build automated lifecycle journeys and testing roadmap.
• Collaborate with Growth, Content, CX, Product and Science.
• Use AI and data to improve segmentation and messaging.

Skills

Lifecycle experience

CRM/retention

Shopify

Klaviyo

Subscription ecommerce

Retention metrics

Cohort analysis

LTV understanding

Automated journeys

Copywriting/messaging

Cross-functional collaboration

AI/ automation curiosity

Tools

Shopify

Klaviyo

Loop (subscriptions)

Job description

myota is seeking a Lifecycle Lead to shape how customers understand and use our gut-health product beyond purchase, building habits and education at scale. You'll own lifecycle strategy across onboarding, retention and insights, combining hands-on Shopify/Klaviyo work with strategic system design to drive long-term engagement and subscription growth.

This role demands both strategic thinking and practical execution, with a focus on AI-enabled automation and data-driven improvements across