CRM Campaign Lead: Lifecycle, Segmentation & Insights

L'Oréal; Greater London; Vor Ort; GBP 55.000 - 75.000; Vollzeit

Benefits dieser Stelle

Private medical insurance

Dental insurance

Enhanced pension

Zusammenfassung

L'Oréal is seeking a CRM Manager to plan and deliver customer communications across brands and channels. You will use customer insights and campaign performance to shape relevant communications, improve engagement and retention, and drive stronger customer relationships across the business.

You will collaborate with internal teams and agencies, manage budgeting, data quality and governance, and lead test-and-learn initiatives to optimise CRM activity across the lifecycle.

Qualifikationen

• Experience planning and delivering CRM campaigns or customer communications.
• Strong written and verbal communication skills, with attention to tone.
• Understanding of CRM, digital marketing and lifecycle communications.
• Ability to use customer data for segmentation and personalization.
• Ability to interpret campaign performance and apply insights.

Aufgaben

• Develop and manage the CRM campaign calendar and roadmap aligned with priorities.
• Lead campaign planning with stakeholders and coordinate content and approvals.
• Develop and improve CRM communications across onboarding to reactivation.
• Build audience segments using customer data and insights for targeted messaging.
• Oversee email campaigns and automation with Jakala and other teams.
• Ensure campaign checks for content, targeting, personalization and tracking.
• Define KPIs and run tests, turning insights into improvements.
• Manage CRM budgets, data quality and regular reporting.

Kenntnisse

CRM campaign planning

Data-driven marketing

Audience segmentation

A/B testing

Project management

Stakeholder management

CRM platforms

Photoshop

Communication

Tools

Jakala

Jobbeschreibung

L'Oréal is seeking a CRM Manager to plan and deliver customer communications across brands and channels. You will use customer insights and campaign performance to shape relevant communications, improve engagement and retention, and drive stronger customer relationships across the business.

You will collaborate with internal teams and agencies, manage budgeting, data quality and governance, and lead test-and-learn initiatives to optimise CRM activity across the lifecycle.