Learner Marketing and Recruitment Manager

Imperial Enterprise; Greater London; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

43 days leave

Generous pension

Flexible working

Cycle-to-work

Season ticket loan

On-site leisure

Job summary

Imperial College London is seeking a Learner Marketing and Recruitment Manager within its Lifelong Learning department. You will lead learner acquisition and develop programmes, planning integrated campaigns to drive awareness, enquiries, applications and enrolments while improving the learner journey from first contact to enrolment.

You will work with colleagues across content, digital and communications to deliver compelling marketing content and engagement activities, and you will support

Qualifications

• Experience developing and delivering integrated marketing campaigns to drive engagement and recruitment.
• Strong understanding of marketing strategy, planning and audience segmentation.
• Experience using market insights and analytics to optimise campaigns.

Responsibilities

• Lead marketing, learner acquisition and recruitment activity across Lifelong Learning programmes.
• Develop programme marketing plans and deliver multi-channel campaigns to drive enquiries and enrolments.
• Support programme positioning and go-to-market planning for new and existing programmes.
• Plan learner engagement activities including webinars, sessions, emails and events.
• Use market insight and performance data to optimise activity and growth.
• Collaborate across teams to align marketing with programme priorities and learner needs.
• Create compelling content with content, digital and communications colleagues.
• Support recruitment and admissions to deliver a positive learner journey.
• Guide Recruitment and Applications Associate and oversee recruitment activity.
• Identify opportunities to use automation to improve efficiency and personalise experience.
• Contribute to wider strategic marketing initiatives and growth of Lifelong Learning at Imperial.

Skills

Integrated marketing campaigns

Audience segmentation

Digital analytics

Stakeholder management

Campaign planning

Learner recruitment

Job description

Learner Marketing and Recruitment Manager

Are you an experienced marketing professional with an interest in learner recruitment and audience growth? Do you enjoy developing marketing strategies that attract, engage and convert prospective learners?

Imperial's Lifelong Learning department is seeking a Learner Marketing and Recruitment Manager to lead marketing and learner acquisition activity across a growing portfolio of programmes. You'll play a central role in developing programme positioning, planning integrated marketing campaigns and optimising the learner journey from first enquiry through to enrolment.

What you would be doing

• Lead marketing, learner acquisition and recruitment activity across a portfolio of Lifelong Learning programmes.
• Develop programme marketing plans and deliver integrated multi-channel campaigns to drive awareness, enquiries, applications and enrolments.
• Support programme positioning, value proposition development and go-to-market planning for new and existing programmes.
• Plan and deliver learner engagement activity including webinars, information sessions, email campaigns and recruitment events.
• Use market insight, audience research and campaign performance data to optimise marketing activity, learner conversion and programme growth.
• Partner with academic and professional services colleagues to align marketing and recruitment activity with programme priorities and learner needs.
• Work collaboratively with content, digital and communications colleagues to develop compelling marketing content across websites, campaigns and learner communications.
• Support recruitment and admissions processes to deliver an excellent prospective learner experience throughout the application journey.
• Manage and support a Recruitment and Applications Associate, providing guidance and oversight across recruitment activity.
• Identify opportunities to use automation and technology to improve marketing, learner engagement and recruitment activity, driving greater efficiency and a more personalised learner experience.
• Contribute to wider strategic marketing initiatives and the continued growth of Lifelong Learning at Imperial.

What we are looking for

• Experience developing and delivering integrated marketing campaigns that drive audience engagement, lead generation or learner recruitment.
• Strong understanding of marketing strategy, campaign planning and audience segmentation.
• Experience using market insight, digital analytics and performance data to optimise campaigns and improve conversion.
• Excellent communication and stakeholder management skills with the ability to influence colleagues across multiple teams.
• Experience managing multiple projects and competing priorities within a complex organisation.
• Experience of learner recruitment, admissions, customer acquisition or sales conversion would be advantageous, but an aptitude and willingness to develop in this area is equally valued.
• Experience within Higher Education, Executive Education or professional learning is desirable.

What we can offer you

• Join an exciting new department that’s growing at pace
• The opportunity to continue your career at a world-leading institution and be part of our mission to use science for humanity.
• Benefit from a sector-leading salary and remuneration package (including 43 days’ annual leave and generous pension schemes).
• Access to a range of workplace benefits including a flexible working policy from day one, generous family leave packages, on-site leisure facilities and cycle-to-work scheme.
• Interest-free season ticket loan schemes for travel.
• Be part of a diverse, inclusive and collaborative work culture with various staff networks and resources to support your personal and professional wellbeing .

If you require any further details about the role, please contact: Isabella Walker on [e-mail]

Attached documents are available under links. Clicking a document link will initialize its download.

Please note that job descriptions are not exhaustive, and you may be asked to take on additional duties that align with the key responsibilities mentioned above.

About Imperial

Welcome to Imperial, a global top-ten university where scientific imagination leads to world-changing impact.

Join us and be part of something bigger. From global health to climate change, AI to business leadership, here at Imperial we navigate some of the world’s toughest challenges. Whatever your role, your contribution will have a lasting impact.

As a member of our vibrant community of 22,000 students and 8,000 staff, you’ll collaborate with passionate minds across nine London campuses and a global network.

This is your chance to help shape the future. We hope you’ll join us at Imperial College London.

Our Culture

We work towards equality of opportunity, to eliminating discrimination, and to creating an inclusive working environment for all. We encourage applications from all backgrounds, communities and industries, and are committed to employing a team that has diverse skills, experiences and abilities. You can read more about our commitment on our web pages .

Proud signatory of the Armed Forces Covenant. We welcome applications from the Armed Forces community.

Our values are at the root of everything we do, and everyone in our community is expected to demonstrate respect, collaboration, excellence, integrity, and innovation.