Learner Growth & Recruitment Lead

Imperial Enterprise; Greater London; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

43 days leave

Generous pension

Flexible working

Cycle-to-work

Season ticket loan

On-site leisure

Job summary

Imperial College London is seeking a Learner Marketing and Recruitment Manager within its Lifelong Learning department. You will lead learner acquisition and develop programmes, planning integrated campaigns to drive awareness, enquiries, applications and enrolments while improving the learner journey from first contact to enrolment.

You will work with colleagues across content, digital and communications to deliver compelling marketing content and engagement activities, and you will support

Qualifications

• Experience developing and delivering integrated marketing campaigns to drive engagement and recruitment.
• Strong understanding of marketing strategy, planning and audience segmentation.
• Experience using market insights and analytics to optimise campaigns.

Responsibilities

• Lead marketing, learner acquisition and recruitment activity across Lifelong Learning programmes.
• Develop programme marketing plans and deliver multi-channel campaigns to drive enquiries and enrolments.
• Support programme positioning and go-to-market planning for new and existing programmes.
• Plan learner engagement activities including webinars, sessions, emails and events.
• Use market insight and performance data to optimise activity and growth.
• Collaborate across teams to align marketing with programme priorities and learner needs.
• Create compelling content with content, digital and communications colleagues.
• Support recruitment and admissions to deliver a positive learner journey.
• Guide Recruitment and Applications Associate and oversee recruitment activity.
• Identify opportunities to use automation to improve efficiency and personalise experience.
• Contribute to wider strategic marketing initiatives and growth of Lifelong Learning at Imperial.

Skills

Integrated marketing campaigns

Audience segmentation

Digital analytics

Stakeholder management

Campaign planning

Learner recruitment

Job description

Imperial College London is seeking a Learner Marketing and Recruitment Manager within its Lifelong Learning department. You will lead learner acquisition and develop programmes, planning integrated campaigns to drive awareness, enquiries, applications and enrolments while improving the learner journey from first contact to enrolment.

You will work with colleagues across content, digital and communications to deliver compelling marketing content and engagement activities, and you will support